Digital Business Manager
Aakanksha is working with GenY as Digital Business Manager and has catered to a diverse spectrum of clients spanning from Insurance to FMCG industries.
She joined us in 2017 as a Digital Marketing Analyst, and there has been no looking back since then. Always on the lookout for new learnings in the digital field, an obsessive explorer of digital marketing tools and hacks – today, she is one of the reliable resources in our accounts team. She has been part of several important campaigns and has seen the brands evolve from close quarters. Her strength lies in Project management, Social Media & Email marketing.
Before this, Aakanksha interned with startup ventures of GPA Group named Teafloor, Compare Munafa, and Skycandle. It was there that she got hands-on experience in digital marketing and realized her core interests.
A computer science engineer from NIIT University, she swears by Kulhad Chai and Corn Samosa. A qualified dog mom, a meme hoarder, and a social media geek – Aakanksha is that constant one can count on in a typical agency environment swinging between a client’s appreciation for a campaign or the annoying changes in a creative.