Are you thinking about using influencer marketing to spread word about your brand? There are best practices you should consider…

DoubleClick Bid Manager (DBM or DV360) is Google’s programmatic marketing platform, and in more technical terms known as a DSP…

If you have heard the name of DoubleClick Bid Manager (DBM) for the first time, here is a brief intro.…

DoubleClick Bid Manager (DBM) is Google’s programmatic advertising platform, now renamed as Google Display & Video 360. In advertising jargon,…

“We need to do something on digital,” announced Alisha, the young daughter of the group Chairman. “In fact, we should…

Purchases can be impulse, low involvement or high involvement. In this blog we discuss why marketing automation should be deployed…

The Google Core Update of August 2018 has left chaos behind. There is widespread loss in organic traffic. There are…

Among the pioneers of Digital Marketing, Pradeep has been part of the Internet Industry since 2000. He has been a…

When Google and Facebook make a change to their algorithms for ranking factors or user feed, marketers drop everything and…

We tell you ways and means to make the most of your Influencer Marketing Campaign...

Most of us [marketers] may be aware of these hacks for "slaying it with emails", but a quick visual recap…

Dear all: This is not a regular GenY Medium blog post. We don't have any digital marketing insights to share…

The dilemma which all marketing professionals and CMOs face irrespective of media choice is whether to focus on long term…