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Influencer Marketing done Right
Are you thinking about using influencer marketing to spread word about your brand? There are best practices you should consider…
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Four reasons why you should run brand-build ads on premium publishers using DoubleClick
DoubleClick Bid Manager (DBM or DV360) is Google’s programmatic marketing platform, and in more technical terms known as a DSP…
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DoubleClick: Campaign’s reach over and beyond Display Campaigns
If you have heard the name of DoubleClick Bid Manager (DBM) for the first time, here is a brief intro.…
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What is DoubleClick Bid Manager and how can it help you?
DoubleClick Bid Manager (DBM) is Google’s programmatic advertising platform, now renamed as Google Display & Video 360. In advertising jargon,…
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The role of digital in your category: Here’s a guide
“We need to do something on digital,” announced Alisha, the young daughter of the group Chairman. “In fact, we should…
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Deploying Marketing Automation in High Involvement Purchase Categories is a Must
Purchases can be impulse, low involvement or high involvement. In this blog we discuss why marketing automation should be deployed…
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Google Core Update 2018: Lessons for those in Healthcare
The Google Core Update of August 2018 has left chaos behind. There is widespread loss in organic traffic. There are…
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Five Questions on Digital Marketing to Pradeep Chopra, CEO, Digital Vidya
Among the pioneers of Digital Marketing, Pradeep has been part of the Internet Industry since 2000. He has been a…
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Facebook’s 2018 Algorithm Update: Implications for Marketers
When Google and Facebook make a change to their algorithms for ranking factors or user feed, marketers drop everything and…
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Making the Most of your Influencer Marketing
We tell you ways and means to make the most of your Influencer Marketing Campaign...
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Slaying it with Emails – an Infographic on Effective Email Marketing
Most of us [marketers] may be aware of these hacks for "slaying it with emails", but a quick visual recap…
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New beginnings in Delhi & Bangalore!
Dear all: This is not a regular GenY Medium blog post. We don't have any digital marketing insights to share…
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S-Commerce: Branding is not enough. How to get to sales?
The dilemma which all marketing professionals and CMOs face irrespective of media choice is whether to focus on long term…
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