Our marketing technology stack
Along our digital marketing journey, we have built unique marketing technologies which help us deliver better results for the same marketing investments. We also use a lot of 3rd party marketing technologies and help in their implementation.
Data on ad-expenditure across various channels and the outcomes your campaigns produce (ex: leads or conversions) sit in disparate systems. TrueROI brings these data points together seamlessly and in real-time, helping you optimize your campaigns for conversions rather than on intermediate metrics such as cost per lead.
Using TrueROI you can see real time, what your cost per lead, qualified lead and conversion is. Information such as this helps focus budgets on campaigns which yield results which matter, i.e., conversions. Using TrueROI can help you achieve a significant ROI versus your current method of ad-optimisation.
TrueROI integrates with all popular advertising channels (facebook, display, google, affiliate, email) and popular CRMs (Salesforce, Eloqua, Zoho amongst others).
Content is king alright! But how do you create good content consistently? Content which is credible, worthy of being published on your brand’s channels and follows the themes you wanted to use.
Accurator is a content ideation engine, which brings forth content from around the world and helps curate your brand’s content such that it is evidence backed and around relevant and contextual themes. Based on your topics of interest, the system helps you with cues, content creation ideas, data sources and so on. What’s more? This is real time.
Accurator helps content creators improve their productivity and versatility and therefore ensures that your brand is always publishing value adding content which engages the consumer.
The one distinct advantage of digital over conventional marketing channels is that its impact is measurable. Social Echo is a social media analytics technology which helps you benchmark yourself versus competition and versus your role model brands across the world.
Social Echo has created the equivalent of the GRP model to be able to measure, with a fair degree of accuracy, the reach and engagement scores of your social channels and compare it with competition. Using this you can measure your share of voice and engagement in real time and course correct immediately.
Social Echo estimate the budgets which competition might have spent on social channels, thereby helping you do your media planning better.
Conducting market research manually is passé. GenY Labs provides a listening platform which helps draw actionable insights from the chatter around brands, products and categories.
The platform listens to a variety of sources spanning social, news, review boards, emails and blogs. AI/NLP based models help decipher the nuances related to sentiment, root cause analysis and perceptions. You can then take actions manually or through automated workflows.
GenY Labs is SaaS based and takes less than 5 minutes to setup. Get the GenY Labs advantage and unearth more insights from the buzz around your brand.
