Thought leadership is an essential ingredient of digital strategy for B2B companies committed to effective online marketing. But not all…
With the arrival of AI driven-art & copy tools, the creative industry seems a little uneasy, or maybe that’s what…
Marketers always discuss either performance marketing or moving the needle in terms of metrics. But there are ways you can…
Introduction Google announced recently that Universal Analytics will no longer be processing new data in June 2023. Here’s a complete…
An advertising and marketing communications professional with about 18+ yrs experience across varied industries in both offline and digital space.…
The monthly digital program review meeting had begun. Mary Anne was presenting, deftly working the slides, adding perspective and insight…
The virus will linger, but the “lockdown” will be over. This is the time to draw out an aggressive recovery…
There is nothing certain about the Covid-19 lockdown and the impending downturn. Economists cannot predict how things would go back…
Are you thinking about using influencer marketing to spread word about your brand? There are best practices you should consider…
DoubleClick Bid Manager (DBM or DV360) is Google’s programmatic marketing platform, and in more technical terms known as a DSP…
If you have heard the name of DoubleClick Bid Manager (DBM) for the first time, here is a brief intro.…
DoubleClick Bid Manager (DBM) is Google’s programmatic advertising platform, now renamed as Google Display & Video 360. In advertising jargon,…
“We need to do something on digital,” announced Alisha, the young daughter of the group Chairman. “In fact, we should…
Purchases can be impulse, low involvement or high involvement. In this blog we discuss why marketing automation should be deployed…
The Google Core Update of August 2018 has left chaos behind. There is widespread loss in organic traffic. There are…
Among the pioneers of Digital Marketing, Pradeep has been part of the Internet Industry since 2000. He has been a…
When Google and Facebook make a change to their algorithms for ranking factors or user feed, marketers drop everything and…
We tell you ways and means to make the most of your Influencer Marketing Campaign...
Most of us [marketers] may be aware of these hacks for "slaying it with emails", but a quick visual recap…
Dealing with a crisis which is unfolding every minute can be brutal. The advent of digital mediums has increased the…
GenY Lab's listening engine, Auris, as we call it, has been listening in to the buzz around the well known…
As a marketing professional, you’d have encountered these wonder stories about brands being built around viral campaigns. We had the…
Just off the top of your head, can you recall a few social media campaigns that, as any popular Internet…
One glimpse of the Times Square and you know you have landed in what’s also known as the advertising Mecca.…
Should you do Digital Marketing or not is not a question anymore. How can you successfully leverage Digital Marketing is…
“The good ones always play hard to get!” sighed Timothy, the Head of Human Resources at a leading technology company.…
When I was a kid, I remember my unbridled excitement when my sister prepared invisible ink at home. I scribbled…
David Ogilvy spoke about the importance of building a distinct brand personality way back in 1955 – when the…
Raj stormed into the contact center floor of his office. Hundreds of calling agents dialed away, making their pitch to…
Real estate is one of the sectors to actively embrace digital marketing. Digital campaigns augment existing sales channels and provide…
by GenYMedium. From Visually.
B2B marketing is getting transformed and overhauled to be in sync with the digital world. The environment, technology, processes and…
Whatsapp with its 800 million users is a very valuable social media platform for brands and marketing professionals. Being a mobile…
What has played out for brand Maggi in India is the last few weeks is a brand manager’s nightmare. Maggi…
GenY Medium recently announced its plans to expand to other cities and saw an encouraging press coverage. The approach of…
Dear all: This is not a regular GenY Medium blog post. We don't have any digital marketing insights to share…
You’ve already heard enough spiel on “Big Data”. You have submitted to its might and have accepted that it is…
Social media is making several things possible. Brands are having “conversations” with their consumers, politicians are influencing voters and NGOs…
McKinsey’s recently quarterly research report (February 2015) talks about five elements required to extract the most out of the $1…
GenY Medium, recently signed an exclusive partnership with Readypulse, a Seattle based social media technology provider. This is an important…
If you are a regular advertiser on facebook, you’d have likely witnessed a steady and steep increase in advertising costs…
The ROI arithmetic of acquiring likes and creating a “fan community” for your brand’s page on facebook has changed significantly…
The team here at GenY Medium expresses its heartfelt gratitude to all those who have shown confidence in us and have…
GenY Medium as an agency is quite young and hasn't gone about "metal hunting" yet. That hopefully will change in…
GOSF, the one event that every single online brand participates in is done for 2014. In line with the previous…
Another campaign meant to enhance the brand's reputation. Another campaign with rewards being thrown around. Yet another failure! Strictly from…
Much has been written about Flipkart’s ‘The Big Billion Day’ sale which was followed by Snapdeal’s ‘Savings Day.’ Both presented…
GenY Medium has been featured in Gemini TV's 'Business Business' show. Here is the clip!
Brand managers dabbling in the new age social media might have realized that social media is very demanding. Instead of…
An easy guide developed by GenY Medium for a leading parenting website. Child Development Milestones - 1st year infographic
The latest in retailing could use twitter and other social platforms and make it even more easier for us to…
The latest from Congress Party's 'Chintan Shivir': There is a feeling within the party that it is losing connect with…
Facebook has recently announced the "Graph Search" feature, launching it in 'Beta' mode. To quote: "Graph Search will appear as…
A close look at this Economist's infograph would show the correlation between economic prosperity and # of tweets! Ruling the…
A recent feature article in Ernst & Young's publication, "Performance", talks about the importance of 'Content Marketing' in today's context.…
Source: Uploaded by user via GenYmedium on Pinterest
Latest viral video from Expedia. A fun way to introduce this global brand with local flavor in India.
We always wonder whether putting out good, humorous content on facebook can help increase our fan base. How much can…
Just sit back and enjoy this P&G ad dedicated to moms, the biggest consumer of P&G products. GenY Medium is…
To all those who wonder what good does blogging do for a business, here is team GenY Medium's next infographic.…
In continuation of the earlier post, where we discussed how the smart phones are faring against each other on social…
GenY Medium's social media analytics on the top liquor brands shows how Smirnoff is increasing consumer engagement by providing exclusive…
Significant impact is possible with Earth Hour 2012. Share this infographic and further the cause!
Pearls of wisdom from the experts - Guy Kawasaki and Mari Smith (Click here to replay the webinar)
P&G, the world's largest advertisers (TV & Print), is turning attention majorly towards digital. In the recently conducted event "Signal…
10 ways how successful CMO's have nailed 'IT'! View more presentations from GenY Medium
Samsung Mobile (India) was recently voted the top brand in social media for 2011. Following Samsung Mobiles are the likes…
The dilemma which all marketing professionals and CMOs face irrespective of media choice is whether to focus on long term…
Continuing from where we left off in the last topic, a little digging throws insights on what SpiceJet has been…
Team GenY Medium will present (or re-present) some examples of instances, where companies have used social media to their advantage.…
'The only thing constant is change' goes the famous saying. The speed of change, ever since internet and mobile telephony…
We start this blog with the belief that we will be able to share best practices in social media marketing.…
