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Congress has no option but to move to social media!

An article on how political parties in India are taking social media seriously and considering social platforms for reaching voters.

GenY Medium Team
January 20, 2013
1 min read
Congress has no option but to move to social media!

The latest from Congress Party's 'Chintan Shivir': There is a feeling within the party that it is losing connect with the Indian youth. More importantly, BJP has a huge lead in this area as a result of its effort of the last 4-5 years. Social media was widely used for the US Presidential elections in 2012 and closer home, Narendra Modi used social media effectively to win his straight 3rd election fighting all forms of anti-incumbency. Watch this NDTV debate to see how social media is hogging limelight from a very unlikely class of people - our politicians! :)

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