About the Company
GenY Medium is a national, independent digital marketing agency focussed on providing performance marketing & digital-creative solutions to enterprise brands and post-Series A startups.
GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won the digital mandates of several iconic national/MNC brands.

Role:
● We are looking for an account director to effectively lead and oversee key performance marketing accounts. This role involves managing a team of account managers as well as servicing some of our top customer accounts pertaining to performance marketing and SEO.
● The position is also responsible for defining the team’s processes and overseeing projects.
● This is a data heavy role which requires deep expertise on platforms such as Google Ads, Meta Ads, GTM, GA4 etc.

Responsibilities:
● Recruit, coach, mentor and recognize performance for an industry-leading digital marketing team all while executing on a philosophy of continuous improvement in all that we do.
● Cultivate and foster relationships with our key customers and our digital operations team.
● Work with the heads of content, design, analytics and technology teams to develop and implement strategies and processes to evolve, streamline and improve campaign management, communication, teamwork, and performance.
● Build a deep understanding of the management of the advertising platforms being utilized and an advanced ability to analyse and define strategies for maximum yield and campaign performance.
● Review campaign pacing and performance with the client services team on a weekly basis.
● Help define upsell and cross sell opportunities in order to achieve revenue goals.
● Have strong knowledge and understanding of all internal systems to effectively coach through times of significant complexity to maintain campaign performance and excellent client relationships.
● Troubleshoot tagging and pixel issues and develop a basic understanding of web design for site and compatibility issues.
● Maximize client retention and revenue growth by coaching the team to understand client needs, manage client expectations and diffuse client conflicts.
● Arbitrate and mitigate internal conflicts.
● Take a leadership role in special projects, meetings, and team events.
● Build credibility throughout the organization as an effective problem solver and thought-leader who maintains up-to-date knowledge of product offerings, processes, and industry developments & trends while continuously maintaining a demeanour of approachability.
● When necessary, assume the role of the lead account manager or strategist on high profile and complex accounts.

Knowledge/Skill Set Required:
● Outstanding project management skills
● Strong training and presentation skills
● Excellent customer service skills
● Ability to work towards common goals in a group operations/sales environment
● Highly developed interpersonal and communication (written and verbal) skills
● Strong attention to detail and organizational skills
● Outstanding computer skills including solid knowledge of spreadsheets (Excel), PowerPoint, word processing (MS Word), CRM (SalesForce), and Dashboard systems
● Outstanding analytical and data management skills
● Expert knowledge of digital products including search (Adwords/BING, Gmail, YouTube, SEO), email, programmatic (display, native, video, audio), social (FB, Instagram, Twitter, LinkedIn)
● Knowledge of Google products including Tag Manager, Google Analytics, and Data Studio
● Ability to work well within a team environment as well as individually
● Ability to reach out and build relationships with other teams across the organization
● Strong interest in digital media, advertising, and emerging technologies
● Experience with the digital online advertising ecosystem

Education Qualification / Work Experience Required:
● A master’s degree in business administration is desired but not required.
● 7 or more years of individual digital media experience; advertising operations, account management is mandatory.
● 3 or more years of experience directly managing a fast-paced, quality-focused, client-facing team
● Outstanding leadership skills, including lead by example management style with the ability to make decisions and own them

About the Company

GenY Medium is a national, independent digital marketing agency focussed on providing performance marketing & digital-creative solutions to enterprise brands and post-Series A startups.
GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won the digital mandates of several iconic national/MNC brands.

Job Summary:
– This role would require the person to develop visual content and copy layouts for online platforms from brands across lifestyle, health, education, events and celebrities etc.
– Working with a young and dynamic team of marketers, creative designers and technology team, the role offers a great learning opportunity in developing

Key Responsibilities:
– Illustrates concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts.
– Use rough sketches/ layout for discussion and coordination with the Content Team.
– Use Adobe Creative Suite to prepare aesthetic designs for clients.
– Develop understanding for different types of Design Collaterals like Social Media Posts, Landing Pages, Ads, Microsite, Emailers, etc.

Skills/Qualifications:
– Must be strong in visual design, sketching and creative illustrations.
– People with training and hands on experience in Adobe Photoshop, Adobe Illustrator and Premiere, Desktop Publishing Tools will be preferred.
– Graphic Design Skills, Layout Skills, Creative Services, Customer Focus, Creativity, Flexibility, Attention to Detail, Deadline oriented, Acute Vision, Handles Rejection.
– Strong in communication skills both written & verbal.

Location: Hyderabad

About the Company:

GenY Medium is a national, independent digital marketing agency focused on providing performance marketing & digital-creative solutions to enterprise brands and post-Series A startups.

GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won the digital mandates of several iconic national/MNC brands.

Job Summary:
– We are seeking a talented and experienced Performance Marketing Manager to join our dynamic team.
– The ideal candidate will have a proven track record in digital marketing and a deep understanding of performance-driven strategies, particularly within the real estate sector.
– This role requires a data first thinker who can develop and execute innovative campaigns to drive customer acquisition and retention.
– Performance Marketing/Paid Media Manager is responsible for creating and delivering great digital campaigns.
– Performance Marketing/Paid Media Manager is expected to look at the measurement protocol, event tracking, custom dimensions, database marketing, marketing automation, DoubleClick advertising, Programmatic advertising, Google Analytics interface.
– Performance Marketing/Paid Media Manager prepares and implements media plans and other deliverables while providing digital media recommendations and solutions to clients.

Job Responsibilities:
– Create and execute strong digital media recommendations with supporting validation
– Develop, execute, manage & maintain media plans
– Oversee buys, analyze campaigns, and change recommendations to maximize performance
– Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes

– Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites
– Stay current with Real Estate industry trends, best practices, and competitor strategies to ensure our marketing efforts are effective and competitive.
– Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests
– Manage the testing, QA, QC, and debugging of tracking pixels
– Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared
– Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance
– Take responsibility for ensuring projects are delivered on time and within budget
– Communicate with clients about projects both remotely, and in-person

Skills Required:
– Ability to manage a team
– Strong quantitative and analytical skills
– Solid understanding of mathematical concepts
– Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc.
– Understanding of media concepts and terms, creative and budget requirements
– Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel
– Managing advertising pixels such as AdWords, Google Analytics, floodlights, etc.
– Debugging and identification of problems is essential
– Clear understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality
– Solid understanding of event tracking and how this can be used effectively
– Ability to create clear and insightful reports using data from Google Analytics and other data sources
– Excellent Excel skills are an advantage
– An excellent communicator and be able to present ideas, verbally and in writing

Experience Required:
– Possess Bachelor’s Degree in Technology, Information Technology, Marketing, Business, or equivalent degree and related experience

– Proven experience as a Performance Marketing Manager or similar role, with a minimum of 3 to 4 years in digital marketing, preferably in the real estate industry.
– Experience in an agency set up would add value to the role
– Certification in Google Ads or other relevant digital marketing certifications is a plus.

About the Company: 

GenY Medium is a national, independent digital marketing agency focused on providing performance marketing & digital-creative solutions to enterprise brands and post-Series A startups.

GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won the digital mandates of several iconic national/MNC brands.

Why should I consider this role?

You will play a critical strategic role in growing and expanding business through identifying and taking advantage of market, industry and economic opportunities while mitigating risks.

Job Description

The ideal candidate for this role is a highly motivated, self-starter, able to identify and develop leads and opportunities from multiple sources including prospect lists, social selling, and individual research.

• Leading strategy development and execution to drive client acquisition, engagement, retention, increase market share and reach our growth targets.
• Work with the Sales team to optimize existing and establish new, cost-effective processes to achieve our revenue goals.
• Analyze business performance by creating Monthly/Quarterly reviews.
• Based on data-driven insights, optimize the effectiveness of the existing marketing channels such as emails, social media, website, etc.
• Building and cultivating prospect relationships by driving communications, solutions and closures
• Supporting leadership in building organization level growth strategy and roadmap
• Driving the execution of corporate communication and PR activities for the organization

The ideal person

• Has a good understanding of digital marketing strategy and solutions
• Able to create good relationships with prospects over mail, LinkedIn and calls.
• Is a High-energy, sales-driven professional with strong natural sales instincts
• Has at least 7+ years of experience with at least one year in client servicing roles with a digital agency
• Has prior experience working with C-level, C-1 level executives
• Has background working for Digital Agencies or Publishers.
• Has excellent email and verbal communication skills
• Location: Hyderabad