About the Company:

GenY Medium is in the business of combining the art of marketing with the science of digital to grow the business of brands. We are a full-service agency that differentiates itself by technology, in-depth specialization in sectors and strong partnerships with the key players. The three essential skills to excel at Performance marketing: 

1. Consumer understanding, 2. Content Marketing and 3. Technology expertise

Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. The good news is that we are growing – and fast! Read more about the company at http://www.genymedium.com/

Job Summary:

– Associate Manager – Performance Marketing is responsible for creating and delivering great digital campaigns! Senior Manager is expected to look at the measurement protocol, event tracking, custom dimensions, advanced e-commerce, database marketing, marketing automation, – DoubleClick advertising, Programmatic advertising, dynamic remarketing, tag management, Google Analytics interface, and some capability on working with JavaScript and jQuery.
– This role provides digital media recommendations and solutions to problems to clients both internal and external, prepares and implements media plans and other deliverables.

Job Responsibilities:
– Create and execute strong digital media recommendations with supporting validation
– Develop and execute media plans
– Oversee buys, analyze campaigns, and change recommendations to maximize performance
– Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes
– Manage maintenance and changes to media plans
– Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites.
– Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests.
– Manage the testing, QA, QC, and debugging of analytical/tagging code
– Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared
– Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance
– Take responsibility for ensuring projects are delivered on time and within budget
– Communicate with clients about projects both remotely, and in-person

Skills Required:
– Ability to manage team
– Strong quantitative and analytical skills
– Solid understanding of mathematical concepts
– Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc.
– Understanding of media concepts and terms, creative and budget requirements
– Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel
– Knowledge to implement confidently and accurately via Google Tag Manager
– Adding pixels such as AdWords, Google Analytics, floodlights, etc.
– Must be able to test and validate analytics code
– De-bugging and identification of problems is essential
– High level of understanding around the Google Analytics console and advanced code requirements and configuration, including working with iframes & 3rd party platforms
– Clear understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality
– Good working knowledge of Google Analytics (360, Premium, Firebase) settings and administration, including native integrations with other Google products such as DV360 & DBM
– Understanding of configuration for custom metrics and dimensions/custom variables / advanced e-commerce
– Solid understanding of event tracking and how this can be used effectively
– Ability to create clear and insightful reports using data from Google Analytics and other data sources
– Excellent Excel skills are an advantage
– An excellent communicator and be able to present ideas, verbally and in writing

– Experience in Data Studio, Tableau & other third party visualization tools.

Experience Required:

– Possess Bachelor’s Degree in Technology, Information Technology, Marketing, Business, or
equivalent degree and related experience
– 2 to 4 Years experience into digital marketing analytics and marketing automation
– Experience in an agency set up would add value to the role

About the Company

GenY Medium is in the business of managing perceptions of brands – online. Our team combines the three essential skills to excel at performance marketing:

1. Consumer understanding, 
2. Content Marketing and 
3. Technology expertise

Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. Read more about the company at http://www.genymedium.com/

Job Summary

This role would cover all technical aspects of Digital Marketing like Online Advertising (Google SEM/ Facebook Ads/ Display/ etc), Search Engine Optimization, Email Marketing, etc. 

Key Responsibilities 

1) Achieve higher ROI on Advertising Spend through data driven Ads Optimization (Google SEM/ Facebook Advertising/ Display/ Affiliate/ etc) 

2) Stay up to date with new tools in the industry in all domains (advertising/SEO/email marketing etc) & train the internal team to adopt the latest best practices 

3) Engage with clients in coordination with the Account Management team to explain the technical aspects 

4) Implement a data driven & analytical approach for delivering business goals for clients 

5) Set up processes for reducing errors in the execution of ad campaigns and other processes 

6) Build a culture of innovation and learning in the team 

Knowledge/ Skillset Required 

1) Excellent Communication Skills 

2) Analytical approach to Problem Solving 

3) A constant drive towards learning new techniques & tools 

Experience: 6 months – 1 Year

About the Company:

GenY Medium is in the business of combining the art of marketing with the science of digital to grow the business of brands. We are a full-service agency which differentiates itself by technology, in-depth specialization in sectors and strong partnerships with the key players. The three essential skills to excel at Performance marketing: 

1. Consumer understanding, 2. Content Marketing and 3. Technology expertise

Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. The good news is that we are growing – and fast! Read more about the company at http://www.genymedium.com/

Job Summary:

As a Client Servicing Intern for our Digital Marketing Agency, you will work closely with the Client Servicing team to ensure our clients receive top-notch service and support. You will be responsible for assisting the team in managing client accounts, organizing and executing digital marketing campaigns, and ensuring timely communication between the agency and clients.

Responsibilities:

• Support the Client Servicing team in executing marketing campaigns and meeting project deadlines
• Assist in managing client accounts, including responding to client inquiries and requests
• Help in preparing client reports, presentations, and other communication materials
• Participate in client meetings, take notes, and follow up on action items
• Assist in conducting research and analysis to support client recommendations and strategies
• Monitor and report on the performance of digital marketing campaigns
• Help maintain a database of client information and project details
• Support the team in ensuring that projects are completed on time and within budget
• Collaborate with other teams (Creative, Content, Tech, Analytics, SEO etc.) within the agency  to ensure seamless delivery of services to clients
• Continuously learn and stay up-to-date with the latest digital marketing trends and technologies

Qualifications:

• Currently pursuing a Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field
• Strong written and verbal communication skills
• Strong organizational skills and attention to detail
• Ability to work independently and as part of a team
• Familiarity with digital marketing platforms and tools is a plus
• Experience with project management software is a plus
• Positive attitude and willingness to learn and take on new challenges

About the Company:
GenY medium is a rapidly growing, venture backed full service digital marketing and technology company. It is in the business of managing perceptions of brands – online. Our team combines the three essential skills to excel at performance marketing:

1. Consumer understanding, 2. Content Marketing and 3. Technology expertise

Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. The good news is that we are growing – and fast! Read more about the company at http://www.genymedium.com/

Key Responsibilities

1. Work on pay per click accounts on various search platforms more on Google Ad words, Display Ads etc. for a variety of clients.
2. Assist in the maintenance and monitoring of account metrics.
3. Assist in execution of strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
4. Generate weekly and monthly reports for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
5. Keep pace with search engine and PPC industry trends and developments.
6. Monitor and evaluate search results and search performance across the major search channels.
7. Work closely with the other team members to meet client goals.

Professional Competencies

• Passion for Search and internet marketing.
• Ability to think creatively, and identify and resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline driven environment.
• Ability to clearly and effectively articulate thoughts.
• Ability to learn quickly
• Good analytical, organizational, project management and time management skills.

Professional Skills & Qualifications

• Knowledge of Paid Search (PPC).
• Proficiency in MS Excel, PowerPoint, and Word.
• Google certification is a plus.

About the Company:

GenY Medium is in the business of combining the art of marketing with the science of digital to grow the business of brands. We are a full-service agency which differentiates itself by technology, in-depth specialization in sectors and strong partnerships with the key players.

The three essential skills to excel at Performance marketing: 

1. Consumer understanding, 2. Content Marketing and 3. Technology expertise

Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. The good news is that we are growing – and fast! Read more about the company at http://www.genymedium.com/

Job Summary:

Project Management Associate (internal designation of Tech- Analyst) is a part of our in-house Tech Development Team and will be the person interfacing internal stakeholders/ clients on behalf of the Development Team. The basic job is to understand the brief from the clients, discuss technical pros and cons of new features and work with the internal team for implementation.

Key Responsibilities:

• Scoping and costing of a tech project (websites + technical integrations)
• Understanding of different technology frameworks and their pros n cons ( wordpress/ laravel/ drupal/ shopify/ woocommerce/ etc)
• Project Management – setting timelines for tech projects and coordination to get it done
• Client engagement 
• Collect brief from clients/ internal stakeholders on technical developments and brief internal tech teams on the same
• Review of brief and creating plans for Technical Implementation including documentation of technologies to be used, timelines and process steps involved
• Engaging with clients/ internal stakeholders to discuss pros and cons of implementing various features
• Coordination with Tech Teams for implementation of projects and appraising Internal Stakeholders/ clients for any delays
• Testing of projects once development work is complete

Knowledge/ Skillset Required:

• 2 to 3 years’ experience in Project Management roles of Tech/Website projects or similar work.
• Understanding of various technologies like WordPress, PHP frameworks, Javascript, HTML, CSS
• Organized and Detail Oriented, Knowledge of using Project Management Softwares is important
• Experience in creating checklists for Testing
• Proficient in usage of Office Suite – Excel, Powerpoint

Educational Qualifications: B.Tech/BCA/ MCA/ any Comp Science Grads are encouraged to apply