Full-Time
Hyderabad
6 months to 1 year
About the Company
GenY Medium is a national, independent digital marketing agency focussed on providing performance marketing & digital-creative solutions to enterprise brands and post-Series A startups.
GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won the digital mandates of several iconic national/MNC brands.
Job Summary
This role would cover all technical aspects of Digital Marketing like Online Advertising (Google SEM/ Facebook Ads/ Display/ etc), Search Engine Optimization, Email Marketing, etc.
Key Responsibilities
1) Achieve higher ROI on Advertising Spend through data driven Ads Optimization (Google SEM/ Facebook Advertising/ Display/ Affiliate/ etc)
2) Stay up to date with new tools in the industry in all domains (advertising/SEO/email marketing etc) & train the internal team to adopt the latest best practices
3) Engage with clients in coordination with the Account Management team to explain the technical aspects
4) Implement a data driven & analytical approach for delivering business goals for clients
5) Set up processes for reducing errors in the execution of ad campaigns and other processes
6) Build a culture of innovation and learning in the team
Knowledge/ Skillset Required
1) Excellent Communication Skills
2) Analytical approach to Problem Solving
3) A constant drive towards learning new techniques & tools
Experience: 6 months – 1 Year
Analytical Skills Communication Skills
Full-Time
Bangalore
3+ Years
About the Company:
GenY Medium is a national, independent digital marketing agency focused on providing performance marketing & digital-creative solutions to enterprise brands and post-Series A startups.
GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won the digital mandates of several iconic national/MNC brands.
Job Summary:
– We are seeking a talented and experienced Performance Marketing Manager to join our dynamic team.
– The ideal candidate will have a proven track record in digital marketing and a deep understanding of performance-driven strategies, particularly within the real estate sector.
– This role requires a data first thinker who can develop and execute innovative campaigns to drive customer acquisition and retention.
– Performance Marketing/Paid Media Manager is responsible for creating and delivering great digital campaigns.
– Performance Marketing/Paid Media Manager is expected to look at the measurement protocol, event tracking, custom dimensions, database marketing, marketing automation, DoubleClick advertising, Programmatic advertising, Google Analytics interface.
– Performance Marketing/Paid Media Manager prepares and implements media plans and other deliverables while providing digital media recommendations and solutions to clients.
Job Responsibilities:
– Create and execute strong digital media recommendations with supporting validation
– Develop, execute, manage & maintain media plans
– Oversee buys, analyze campaigns, and change recommendations to maximize performance
– Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes
– Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites
– Stay current with Real Estate industry trends, best practices, and competitor strategies to ensure our marketing efforts are effective and competitive.
– Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests
– Manage the testing, QA, QC, and debugging of tracking pixels
– Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared
– Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance
– Take responsibility for ensuring projects are delivered on time and within budget
– Communicate with clients about projects both remotely, and in-person
Skills Required:
– Ability to manage a team
– Strong quantitative and analytical skills
– Solid understanding of mathematical concepts
– Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc.
– Understanding of media concepts and terms, creative and budget requirements
– Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel
– Managing advertising pixels such as AdWords, Google Analytics, floodlights, etc.
– Debugging and identification of problems is essential
– Clear understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality
– Solid understanding of event tracking and how this can be used effectively
– Ability to create clear and insightful reports using data from Google Analytics and other data sources
– Excellent Excel skills are an advantage
– An excellent communicator and be able to present ideas, verbally and in writing
Experience Required:
– Possess Bachelor’s Degree in Technology, Information Technology, Marketing, Business, or equivalent degree and related experience
– Proven experience as a Performance Marketing Manager or similar role, with a minimum of 3 to 4 years in digital marketing
– Experience in an agency set up would add value to the role
– Certification in Google Ads or other relevant digital marketing certifications is a plus.
Job Location: Bangalore
Analytical Problem Solving Attention to detail
Full-Time
Hyderabad
3yrs - 4 yrs
About the Company:
GenY Medium is a national, independent digital marketing agency focused on providing performance marketing & digital-creative solutions to enterprise brands and post-Series A startups.
GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won the digital mandates of several iconic national/MNC brands.
Job Summary:
– We are seeking a talented and experienced Performance Marketing Manager to join our dynamic team.
– The ideal candidate will have a proven track record in digital marketing and a deep understanding of performance-driven strategies, particularly within the real estate sector.
– This role requires a data first thinker who can develop and execute innovative campaigns to drive customer acquisition and retention.
– Performance Marketing/Paid Media Manager is responsible for creating and delivering great digital campaigns.
– Performance Marketing/Paid Media Manager is expected to look at the measurement protocol, event tracking, custom dimensions, database marketing, marketing automation, DoubleClick advertising, Programmatic advertising, Google Analytics interface.
– Performance Marketing/Paid Media Manager prepares and implements media plans and other deliverables while providing digital media recommendations and solutions to clients.
Job Responsibilities:
– Create and execute strong digital media recommendations with supporting validation
– Develop, execute, manage & maintain media plans
– Oversee buys, analyze campaigns, and change recommendations to maximize performance
– Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes
– Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites
– Stay current with Real Estate industry trends, best practices, and competitor strategies to ensure our marketing efforts are effective and competitive.
– Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests
– Manage the testing, QA, QC, and debugging of tracking pixels
– Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared
– Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance
– Take responsibility for ensuring projects are delivered on time and within budget
– Communicate with clients about projects both remotely, and in-person
Skills Required:
– Ability to manage a team
– Strong quantitative and analytical skills
– Solid understanding of mathematical concepts
– Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc.
– Understanding of media concepts and terms, creative and budget requirements
– Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel
– Managing advertising pixels such as AdWords, Google Analytics, floodlights, etc.
– Debugging and identification of problems is essential
– Clear understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality
– Solid understanding of event tracking and how this can be used effectively
– Ability to create clear and insightful reports using data from Google Analytics and other data sources
– Excellent Excel skills are an advantage
– An excellent communicator and be able to present ideas, verbally and in writing
Experience Required:
– Possess Bachelor’s Degree in Technology, Information Technology, Marketing, Business, or equivalent degree and related experience
– Proven experience as a Performance Marketing Manager or similar role, with a minimum of 3 to 4 years in digital marketing, preferably in the real estate industry.
– Experience in an agency set up would add value to the role
– Certification in Google Ads or other relevant digital marketing certifications is a plus.
Analytical Skill