Ad2CRM brings your advertising spends data and your CRM data together, seamlessly and in real-time. This helps you optimize your campaigns for conversions rather than on intermediate metrics such as cost per lead.
Using Ad2CRM you can see real time, what your cost per lead, qualified lead and conversion is. This helps focus budgets on campaigns which yield results which matter, i.e., conversions. Using Ad2CRM can help get a significant ROI versus your current method of optimization.