About the Company
GenY Medium is a national, independent digital marketing agency focussed on providing performance marketing & digital-creative solutions to enterprise brands and post-Series A startups.
GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won the digital mandates of several iconic national/MNC brands.

Role:
We are looking for a strategic and results-driven Account Director to lead our social media and branding service delivery. This role involves managing client relationships & retention, overseeing branding strategies, and driving impactful social media campaigns that enhance
brand visibility and engagement. This role is also responsible for defining and fine tuning the delivery process for our social media management and branding services.

Responsibilities:
● Client Retention & Relationship Management: Build and maintain strong partnerships with clients, understanding their brand goals and objectives to provide tailored strategies and solutions. Take ownership of client KPIs and retention.
● Client Revenue & Growth: Take ownership of client revenue, invoicing and collections
● Strategic Development: Create and implement comprehensive social media and branding strategies that align with clients’ business goals and target audiences.
● Campaign Oversight: Lead the planning, execution, and monitoring of social media campaigns, ensuring that all content is consistent with brand messaging and identity.
● Team Leadership: Mentor and guide a team of account managers and executives fostering collaboration and encouraging innovative ideas.
● Cross Functional Relationship: Maintain and foster cross functional relationships with delivery teams to improve the quality of output.
● Budget Management: Oversee project budgets, ensuring that all initiatives are delivered on time and within financial parameters.
● Market Research: Stay informed about industry trends, competitor activities, and emerging social media platforms to keep clients at the forefront of their markets.
● New client acquisition: Support Business development team with new pitches to contribute in growth of Social Media and Branding vertical

Knowledge/Skill Set Required:
● Outstanding Project management, training and presentation skills
● Excellent customer service skills with a customer centric mindset
● Strong Attention to detail & Organizational skills

● Strong knowledge of MS Office Products (PPT, Excel, Word)
● Knowledge of Social media marketing, influencer marketing, and community management.
● Knowledge of conducting consumer research and competitor analysis in a structure manner
● Outstanding leadership skills and lead by example management style

Education Qualification / Work Experience Required:
● Bachelor’s degree in Marketing, Communications, Business, or a related field.
● 5+ years of experience in account management, social media, or branding, preferably in an agency setting.
● Proven track record of managing successful branding and social media campaigns.
● Strong analytical skills with the ability to interpret data and drive strategic decisions.
● Excellent communication, presentation, and interpersonal skills.

About the Company
GenY Medium is a national, independent digital marketing agency focussed on providing performance marketing & digital-creative solutions to enterprise brands and post-Series A startups.
GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won the digital mandates of several iconic national/MNC brands.

Role:
We are seeking a results-driven Account Manager to join our performance marketing & SEO delivery unit. In this role, you will manage client relationships, develop marketing strategies, and ensure successful execution of campaigns that drive measurable results.
You will collaborate with internal teams to optimize performance and achieve client objectives.

Responsibilities:
● Client Management: Serve as the main point of contact for assigned clients, ensuring their needs are met and expectations exceeded.
● Campaign Strategy: Develop and implement performance marketing & SEO strategies tailored to client goals, including paid search, display advertising, and social media.
● Data Analysis: Monitor and analyze campaign performance metrics, providing actionable insights and recommendations for improvement.
● Reporting: Prepare and present regular performance reports to clients, highlighting key metrics, trends, and optimization strategies.
● Collaboration: Work closely with creative, analytics, and technical teams to ensure cohesive campaign execution and optimization.
● Budget Management: Oversee client budgets, ensuring effective allocation of resources to maximize ROI.
● Industry Trends: Stay updated on industry trends, tools, and best practices to provide innovative solutions for clients.

Knowledge/Skill Set Required:
● Strong understanding of performance marketing channels (PPC, SEO) and campaign strategies.
● Ability to analyze data using tools like Google Analytics to derive actionable insights and optimize campaigns.
● Excellent communication and interpersonal skills to build and maintain strong client relationships.
● Strong organizational skills to manage multiple projects simultaneously and meet deadlines effectively.
● Familiarity with marketing automation platforms and advertising tools, enhancing campaign execution and performance tracking.

Education Qualification / Work Experience Required:
● Bachelor’s degree in Marketing, Business, or Engineering.
● 3+ years of experience in account management or digital marketing, preferably in performance marketing.
● Strong understanding of performance marketing (Google & Meta) and SEO..
● Excellent communication and interpersonal skills.
● Strong analytical mindset with attention to detail.
● Ability to manage multiple projects and clients simultaneously.

About the Company
GenY Medium is a national, independent digital marketing agency focussed on providing performance marketing & digital-creative solutions to enterprise brands and post-Series A startups.
GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won the digital mandates of several iconic national/MNC brands.

About the Role
This is a leadership role within the performance marketing vertical. You would be responsible for the service delivery and growth of our clients engaged with us for performance marketing. You will drive the planning, execution and monitoring of paid media campaigns for lead generation and e-commerce clients.

Responsibilities:
● Create and execute strong digital media recommendations with supporting validation
● Develop and execute complex, KPI driven media plans
● Setup, Analyze and optimize campaigns to maximize performance
● Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes
● Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites
● Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests
● Manage the testing, QA, QC, and debugging of analytical/tagging code
● Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared
● Train, Monitor, Mentor & Upskill the Paid Media team and manage career growth paths
● Produces clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance
● Takes complete ownership of Media Plans and Projects to ensure timely and in budget delivery

Skills Required:
● Bachelor’s Degree in Technology, Information Technology, Marketing, Business, or equivalent degree and related experience
● 5+ years of experience within performance marketing
● Strong quantitative, analytical & mathematical skills
● Knowledge and passion for all things Digital Media; SEM, Display, Analytics, Programmatic, etc.
● Understanding of media concepts and terms, creative and budget requirements
● Experience with Microsoft Office & Google Suite, PowerPoint, Word, and advanced knowledge of Excel
● Knowledge to confidently and accurately implement tech setup for: Google Tag Manager, Google Ads, Google Analytics, DV360 & CM360, Firebase, AppsFlyer
● High level of understanding around the Google Analytics console and advanced code requirements and configuration, including working with iframes & 3rd party platforms
● Clear Understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality
● Clear Understanding on configuration for custom metrics and dimensions/custom variables / advanced e-commerce & App Tracking
● Excellent communication skills and ability to present ideas, verbally and in writing

About the Company
GenY Medium is a national, independent digital marketing agency focussed on providing performance marketing & digital-creative solutions to enterprise brands and post-Series A startups.
GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won the digital mandates of several iconic national/MNC brands. Read more about us here.

Role :
As a B2B Content Writer, you will be responsible for creating high-quality written content aimed at business-to-business (B2B) audiences. Your content will play a crucial role in driving brand awareness, generating leads, and supporting the overall marketing strategy for our
clients. You will work closely with the marketing, sales, and product teams to develop content that resonates with target business audiences.

Responsibilities:
● Content Creation: Write clear, engaging, and informative content for various B2B channels, including blogs, case studies, whitepapers, email campaigns, product descriptions, and social media posts.
● Research & Strategy: Conduct in-depth research on industry trends, competitor content, and customer needs to produce insightful, accurate, and relevant content.
● Collaboration: Work with cross-functional teams, including marketing, product, and sales, to align content with business objectives and key messages.
● Brand Voice & Messaging: Ensure consistency in tone, style, and messaging across all written materials, adhering to the company’s brand guidelines.
● Proofreading & Editing: Review and edit content to ensure it is free of errors, aligns with brand standards, and meets high-quality writing expectations.

Knowledge/Skill Set Required:

1. Writing & Editing: Strong ability to create clear, engaging, and error-free content tailored to a B2B audience.
2. Content Strategy & Optimization: Ability to develop content strategies aligned with business goals and optimize based on performance metrics.
3. Collaboration & Communication: Strong teamwork and communication skills to work with marketing, sales, and other teams to achieve business objectives.
4. Technical Research: Ability to effectively research and grasp the concepts of various technical products

Education Qualification / Work Experience Required:
● Experience: 1+ years of experience writing B2B content or a related field.
● Skills: Strong writing, editing, and proofreading skills with a keen eye for detail.
● Basic understanding of B2B marketing, sales funnels, and customer personas.
● Tools: Experience with LinkedIn Social posting, Google Docs, MS Office, and collaboration tools.
● Communication: Excellent verbal and written communication skills.
● Education: Bachelor’s degree in Engineering preferred

About the Company

GenY Medium is a national, independent digital marketing agency focussed on providing performance marketing & digital-creative solutions to enterprise brands and post-Series A startups.
GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won the digital mandates of several iconic national/MNC brands.

Job Summary

This role would cover all technical aspects of Digital Marketing like Online Advertising (Google SEM/ Facebook Ads/ Display/ etc), Search Engine Optimization, Email Marketing, etc. 

Key Responsibilities 

1) Achieve higher ROI on Advertising Spend through data driven Ads Optimization (Google SEM/ Facebook Advertising/ Display/ Affiliate/ etc) 

2) Stay up to date with new tools in the industry in all domains (advertising/SEO/email marketing etc) & train the internal team to adopt the latest best practices 

3) Engage with clients in coordination with the Account Management team to explain the technical aspects 

4) Implement a data driven & analytical approach for delivering business goals for clients 

5) Set up processes for reducing errors in the execution of ad campaigns and other processes 

6) Build a culture of innovation and learning in the team 

Knowledge/ Skillset Required 

1) Excellent Communication Skills 

2) Analytical approach to Problem Solving 

3) A constant drive towards learning new techniques & tools 

Experience: 6 months – 1 Year

About the Company:

GenY Medium is a national, independent digital marketing agency focused on providing performance marketing & digital-creative solutions to enterprise brands and post-Series A startups.

GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won the digital mandates of several iconic national/MNC brands.

Job Summary:
– We are seeking a talented and experienced Performance Marketing Manager to join our dynamic team.
– The ideal candidate will have a proven track record in digital marketing and a deep understanding of performance-driven strategies, particularly within the real estate sector.
– This role requires a data first thinker who can develop and execute innovative campaigns to drive customer acquisition and retention.
– Performance Marketing/Paid Media Manager is responsible for creating and delivering great digital campaigns.
– Performance Marketing/Paid Media Manager is expected to look at the measurement protocol, event tracking, custom dimensions, database marketing, marketing automation, DoubleClick advertising, Programmatic advertising, Google Analytics interface.
– Performance Marketing/Paid Media Manager prepares and implements media plans and other deliverables while providing digital media recommendations and solutions to clients.

Job Responsibilities:
– Create and execute strong digital media recommendations with supporting validation
– Develop, execute, manage & maintain media plans
– Oversee buys, analyze campaigns, and change recommendations to maximize performance
– Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes

– Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites
– Stay current with Real Estate industry trends, best practices, and competitor strategies to ensure our marketing efforts are effective and competitive.
– Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests
– Manage the testing, QA, QC, and debugging of tracking pixels
– Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared
– Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance
– Take responsibility for ensuring projects are delivered on time and within budget
– Communicate with clients about projects both remotely, and in-person

Skills Required:
– Ability to manage a team
– Strong quantitative and analytical skills
– Solid understanding of mathematical concepts
– Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc.
– Understanding of media concepts and terms, creative and budget requirements
– Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel
– Managing advertising pixels such as AdWords, Google Analytics, floodlights, etc.
– Debugging and identification of problems is essential
– Clear understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality
– Solid understanding of event tracking and how this can be used effectively
– Ability to create clear and insightful reports using data from Google Analytics and other data sources
– Excellent Excel skills are an advantage
– An excellent communicator and be able to present ideas, verbally and in writing

Experience Required:
– Possess Bachelor’s Degree in Technology, Information Technology, Marketing, Business, or equivalent degree and related experience

– Proven experience as a Performance Marketing Manager or similar role, with a minimum of 3 to 4 years in digital marketing, preferably in the real estate industry.
– Experience in an agency set up would add value to the role
– Certification in Google Ads or other relevant digital marketing certifications is a plus.