Practice Area: Marketing Automation

Account Based Marketing to generate quality meetings

How Asia’s largest talent development company used ABM to directly create sales meetings more than 50% of the targeted accounts within the automotive industry.

Oracle’s Eloqua & Maximizer to amplify digital results

Making digital work for a real estate business using Oracle’s suite of technology This case study describes how we used Oracle’s Eloqua and Maximizer platform to increase the contribution of digital to new property sales from less than 10% to over 30%. Work on both inbound and outbound marketing led to results which were amplified.

Marketing Automation for Health Insurance

Marketing Automation helps an Insurance Company improve their Sales Force Productivity by 12X How email automation helped one of India’s largest insurance companies improve their contact center productivity by 12X, and directly influence 30% of sales through digital mediums Executive Summary Insurance sales are typically driven by solicitation and require a high degree of persuasion,.