National, June 2019: GenY Medium (GenY) is now the digital partner for Kaapi Machines, who are the leading suppliers of commercial-scale coffee machines which are used at hotels, large scale office spaces, restaurants and coffee shops (Third Wave Coffee Roasters, McCafe etc). GenY Medium is a full-service digital agency who enhance the digital presence of leading businesses by combining the art of marketing with the science of digital.
As a part of this mandate, GenY Medium will run hyper-targeted performance marketing for Kaapi Machines to generate qualitative and quantitative results from their marketing strategy. Kaapi Machines already services clients such as Facebook, Ikea, Blue Tokai, WeWork, McCafe, ITC Group of Hotels, Marriott and many more.
Co-founder & CEO of GenY Medium, Mr. Yashwant Kumar, “We are looking forward to working with Kaapi Machines as this will help strengthen our presence in the innovations and solutions sector. Our performance-driven approach and focus on leveraging the right set of enabling technologies will certainly deliver the desired business results for Kaapi Machines.”
Mr. Abhinav Mathur, CEO of Kaapi Machines added, “We are excited to on-board GenY Medium as our digital media partner. Their expertise in the digital space and comprehensive strategies to activate all the right amplifiers for our marketing and sales funnel gives us much to look forward to.”
GenY Medium is a full-service digital marketing company, providing online branding and marketing services to leading clients. They operate from 3 India offices in Delhi, Bangalore and Hyderabad and 1 overseas office in Toronto, Canada. The USP of GenY is the ability to marry consumer insights with marketing technologies and the use of proprietary tools for analyzing campaign effectiveness. Today, GenY Medium stands as one of the leading independent digital agencies in India with expertise in performance marketing, digital transformation, programmatic advertising, and marketing automation. GenY attributes its success to its domain knowledge, proprietary technology tool-kit and deep knowledge of analytics which improves digital marketing effectiveness – uniquely combining traditional marketing know-how with technology & analytics.
About Kaapi Machines:
A simple idea—of making world-class coffee equipment accessible to anyone who desired to savor or serve the best possible brew—led to the birth of Kaapi Machines. Today Kaapi Machines India Pvt. Ltd. is a complete coffee solutions company and exclusive distributor of advanced coffee equipment’s from some of the most iconic names from across the world.
Over the last 10 years, we have had the fortune to partner with brands who have launched cutting-edge technology and innovation in the coffee equipment industry and helped us bring that technology to India. With our focus on quality and our steadfast service team, the biggest in India, we have earned the trust and partnership of many loyal customers whom we cherish till date. Our offerings include – Roasters, Grinders, Coffee Machines, Ice Blenders, Advance Coffee Technology, Cleaners, Service & Maintenance and also Coffee Training and Consulting.
Brands we represent – Rancilio , WMF, Kalerm, Ripples, Bunn, Mahlkonig, Vitamix, Ditting, Hey Café and Anfim.
From starting a café, sourcing the finest coffee beans to coffee machines for a hotel, office, café or even home, our range has something that fits every kind of business or home requirement.