Tag: branding
Brand personality in the age of bots?

  David Ogilvy spoke about the importance of building a distinct brand personality way back in 1955 – when the formal discipline of marketing was being built by practitioners like him. In an address to the American Association of Advertising Agencies, he said, “Every advertisement is part of the long-term investment in the personality of.

When it comes to emotional appeal – P&G takes it to the next level!

Just sit back and enjoy this P&G ad dedicated to moms, the biggest consumer of P&G products. GenY Medium is doing its bit to make this go viral!

P&G turning towards digital marketing

P&G, the world’s largest advertisers (TV & Print), is turning attention majorly towards digital. In the recently conducted event “Signal P&G”, the who’s who of the digital world descended in Cincinnati, the world head quarters of the consumer goods giant. Here are some important comments made by some very influential people! 1. “Today is not.

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