The virus will linger, but the “lockdown” will be over. This is the time to draw out an aggressive recovery plan. To begin drawing out such a plan, it is important to estimate what consumer behavior change we could expect. In brief, the consumers would be eager to reclaim their pre-lockdown lives but will be.Covid-19: The Plan B for your brand
There is nothing certain about the Covid-19 lockdown and the impending downturn. Economists cannot predict how things would go back to being “normal” and when. Your Plan A, probably drawn up during the beginning of the year is not valid anymore. You need a Plan B. Amidst such uncertainty, how should you think about your.