Tag: e-commerce integration into facebook
S-Commerce: Branding is not enough. How to get to sales?

The dilemma which all marketing professionals and CMOs face irrespective of media choice is whether to focus on long term brand building or short term sales. Social media is no exception…. infact, the connection of how the zillions of blog posts and facebook posts will lead to actual sales is not apparent. However, simple interventions are helping.

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