Tag: Premium Publishers
Four reasons why you should run brand-build ads on premium publishers using DoubleClick

DoubleClick Bid Manager (DBM or DV360) is Google’s programmatic marketing platform, and in more technical terms known as a DSP – Demand Side Platform. With this platform, you can directly interact with various ad exchanges, negotiate rates and amplify your digital marketing reach much more than what you get on regular Google Display Network. One.

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