When I was a kid, I remember my unbridled excitement when my sister prepared invisible ink at home. I scribbled on paper, put it on the top of a flame, and saw it come into prominence. I chose to treasure everything I wrote with me, it was going to be precious I thought, who knew.Does it still pay off to acquire likes for your brand’s facebook page?
The ROI arithmetic of acquiring likes and creating a “fan community” for your brand’s page on facebook has changed significantly versus just a year ago. Brands aspiring to be friends with their ‘fans’ would require to be more careful in evaluating whether the likes are really valuable and how many of these make sense to.