As a marketing professional, you’d have encountered these wonder stories about brands being built around viral campaigns. We had the Amyotrophic Lateral Sclerosis (ALS) Association become an overnight talking point with their “Ice Bucket Challenge.” There’s the ‘Pokémon Go’ buzz still doing the rounds for Niantic Inc. I admit to succumbing to the persuasive digital.Expedia viral campaign – Rajini vs. Chuck Norris
Latest viral video from Expedia. A fun way to introduce this global brand with local flavor in India.