Year: 2015
An infographic on .COM and .NET domainsby GenYMedium. From Visually.
B2B Digital marketing: Best practicesB2B marketing is getting transformed and overhauled to be in sync with the digital world. The environment, technology, processes and buying behavior is changing at a very rapid pace. How does each of these changes driven by the ‘digital’ world impact your approach towards B2B marketing? We present a framework on how to think about this.
Lead nurturing using WhatsappWhatsapp with its 800 million users is a very valuable social media platform for brands and marketing professionals. Being a mobile centric platform and the earliest mover in the space of mobile messaging, Whatsapp has attracted users across the board, spanning all age groups. About 60 million active users come from India alone. What does this.
Maggi’s loyal fan base might help it make a comebackWhat has played out for brand Maggi in India is the last few weeks is a brand manager’s nightmare. Maggi samples were found to have high lead and MSG content and the product had to be recalled – a first in the Indian packaged food industry. High proportion of negative press and TV, and the.
GenY Medium in newsGenY Medium recently announced its plans to expand to other cities and saw an encouraging press coverage. The approach of using technology and analytics to deliver business results, using digital marketing is something which brands of all kinds are appreciating. We’d love to keep going and build a company which truly leverages the digital and mobile.
New beginnings in Delhi & Bangalore!Dear all: This is not a regular GenY Medium blog post. We don’t have any digital marketing insights to share today. But we have some joy to share with all who have been our customers, patrons and friends. GenY Medium is growing rapidly. We are now a team of over 40 very talented and gifted professionals who.
Mining the buzz around Honda and Volkswagen brandsYou’ve already heard enough spiel on “Big Data”. You have submitted to its might and have accepted that it is indeed going to change the world as we know it. This blog is not yet another high voltage pitch about how big ‘Big Data’ really is! We attempt to illustrate how insights that can be.
Building a sales force using social media!Social media is making several things possible. Brands are having “conversations” with their consumers, politicians are influencing voters and NGOs are recruiting volunteers. But, building a sales force using social media? 🙂 Our team at GenY Medium devised and executed such a campaign on facebook for a startup. Here is a brief description of how.
Catalyzing digital marketing with 5 elementsMcKinsey’s recently quarterly research report (February 2015) talks about five elements required to extract the most out of the $1 trillion of marketing expenditure happening globally. The elements are named: Science, Substance, Story, Speed and Simplicity. Though the research encompasses all forms of marketing, we have extracted the important takeaways for digital marketers. Science: Refers.
Metrics for social mediaGenY Medium, recently signed an exclusive partnership with Readypulse, a Seattle based social media technology provider. This is an important strategic partnership for both organizations. For GenY Medium, we use the analytics to understand our consumers better, identify content themes which appeal to our consumers and track performance of our campaigns objectively. For Readypulse, we.
Swine Flu: An infographic representationby GenYMedium.
Facebook advertising costs in India: What to expect in 2015?If you are a regular advertiser on facebook, you’d have likely witnessed a steady and steep increase in advertising costs on the platform. We discuss a few factors which are driving this and what to expect on pricing for paid facebook ads & social media in general. First off, facebook would continue to be a.