B2B Marketing

B2B marketing which gets your brand noticed by decision makers

Communicating with decision makers and decision influencers within large enterprises and SMBs is a specialized competence. Our B2B marketing practice has mastered this domain with years of experience. We have helped grow the business of our customers by driving brand recall, thought leadership portrayal and getting an audience with decision makers.

Technology: at the core of our approach

We apply some of the best customer intelligence and automation tools to our B2B marketing methods. Our basic assumption is that the B2B audience is time staved and prefer to consume content discretely. Meetings with potential partners or suppliers come in only when they have done their research and are convinced about the chances of a positive outcome.

Our technology deployment aims to get to these positive outcomes with predictability. Our business intelligence tools help understand the likely organizations who are visiting your digital assets and their content consumption patterns. Our customer engagement teams close the loop by connecting with the decision makers in these companies on social. Content marketing campaigns help showcase the track record of the brand, unique features and case studies which help gradually build the confidence of the decision makers.

Content which helps your brand come across as knowledgeable

Thought leadership portrayal, an important ingredient of any B2B marketing effort, is driven by our B2B content creation team. Our B2B content team has helped author high-impact articles, case studies, whitepapers and B2B adverts, positively impacting the perception of several enterprise and SMB brands. These content assets are embedded into our marketing automation deployments. Our campaigns also use a variety of content forms which includes infographics, explainer videos, e-books and the like.

Our track record of experience within B2B

Our team runs the show on digital for a multitude of B2B brands which operate in financial services, healthcare, biopharma, education, enterprise software, SaaS products, power and infrastructure amongst others. B2B lead-generation campaigns, employer branding campaigns, CSR campaigns – we’ve done it all. Partner us to grow your B2B business and enhance your brand’s perception.