Performance Marketing for a Software Solutions provider to create a sustainable sales pipeline in South East Asia, Greater China, the Middle East, South Africa, India, the United Kingdom and the United States

The brand is a provider of cloud-based software solutions from India that help retailers engage with customers through mobile, social and in-store channels. Its cloud-based platform powers end-to-end customer engagement, clienteling, loyalty and social CRM solutions for more than 100 major brands across 10,000 stores. The platform delivers instant shopper gratification to over 50 million consumers across South East Asia, Greater China, the Middle East, South Africa, India, the United Kingdom and the United States. The brand's customers include industry leaders such as Pizza Hut, Puma, United Colors of Benetton, Mothercare, Robinson's, Store21, Sunglass Hut and Nike.

A multi-channel outreach plan was proposed encompassing emails, display, search and social media. Potential customers were targeted by company size, geography, work profiles and departments.

The brand's offering was received well not only in mature markets but also in emerging markets. With this insight, they could plan for market leadership in emerging markets while attempting to replace incumbents in mature markets such as the USA and the UK.

As expected, the Marketing department was the most responsive to CRM and Loyalty marketing messages. It was also interesting to observe that IT departments in many retail chains took the initiative to explore innovative CRM solutions to support their organization's marketing needs.