‘The only thing constant is change’ goes the famous saying. The speed of change, ever since internet and mobile telephony were born, has been amazing. It’s difficult to imagine that not too long ago, mobile phones were meant for the elite and for all others, communication happened through ‘snail mail’, as it is referred to today. Marketeers are realizing how more time is being spent on ever changing new media forms. Facebook has become one of life’s essential processes; where millions of content pieces are uploaded instantly; while connecting with people has become so much more easier. There are some ‘old-school’ marketeers who still believe that this is a fad which shall also pass. Look below and you will realize the extent of the change and why it’s very important to embrace this change to succeed in the marketplace.