GOSF, the one event that every single online brand participates in is done for 2014. In line with the previous blogs we published on ORM for e-commerce brands, we showed how campaigns invariably end up boosting the negative sentiment more than the positive/neutral. In one case, we described how recent flash sale campaigns had negatively.Campaigns which end-up creating the wrong buzz
Another campaign meant to enhance the brand’s reputation. Another campaign with rewards being thrown around. Yet another failure! Strictly from an online reputation point of view, how did Flipkart’s recent campaign #KnowYourFlipkartApp fare? Great spike in buzz? YES. Was the buzz beneficial for the brand? MAYBE. Why maybe? The volume of buzz spiked.