impact Archives - GenY Medium
Tag: impact
Campaigns which end-up creating the wrong buzz

Another campaign meant to enhance the brand’s reputation. Another campaign with rewards being thrown around. Yet another failure! Strictly from an online reputation point of view, how did Flipkart’s recent campaign #KnowYourFlipkartApp fare? Great spike in buzz? YES. Was the buzz beneficial for the brand? MAYBE.     Why maybe? The volume of buzz spiked.

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