media buying Archives - GenY Medium
Tag: media buying
What is DoubleClick Bid Manager and how can it help you?

DoubleClick Bid Manager (DBM) is Google’s programmatic advertising platform, now renamed as Google Display & Video 360. In advertising jargon, it is a Demand Side Platform (DSP) that interacts with multiple Ad Exchanges (Google Ad Exchange being one of them). It makes tremendous business sense to use the tool, as your campaigns can potentially use.

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