Tag: social media strategy

7 Steps to Create Successful Digital Marketing Strategy

Should you do Digital Marketing or not is not a question anymore. How can you successfully leverage Digital Marketing is the question to ask. The answer to this question revolves around your digital marketing objectives, you target audience, choice of channels, how to measure ROI etc. While there’s no formula for success, these 7 steps.

Does it still pay off to acquire likes for your brand’s facebook page?

The ROI arithmetic of acquiring likes and creating a “fan community” for your brand’s page on facebook has changed significantly versus just a year ago. Brands aspiring to be friends with their ‘fans’ would require to be more careful in evaluating whether the likes are really valuable and how many of these make sense to.

P&G turning towards digital marketing

P&G, the world’s largest advertisers (TV & Print), is turning attention majorly towards digital. In the recently conducted event “Signal P&G”, the who’s who of the digital world descended in Cincinnati, the world head quarters of the consumer goods giant. Here are some important comments made by some very influential people! 1. “Today is not.

Samsung Mobiles (India) – Social media engagement lessons

Samsung Mobile (India) was recently voted the top brand in social media for 2011. Following Samsung Mobiles are the likes of Ford, Maruti Suzuki, Nike, Flipkart, Mahindra & Mahindra and a few others. Noteworthy is the fact that Sony Ericsson is at #10 and Nokia is at #13 (the only mobile phone brands to feature.

SpiceJet’s Consumer-Connect on Facebook Leads to Action

Team GenY Medium will present (or re-present) some examples of instances, where companies have used social media to their advantage. One such recent incident is from the beleaguered Aviation Industry in India. Selection of routes, cities, connections etc. is an involved optimization task. How does an airline estimate which routes to pick and which to.