Tag: social media

Good talent hard to come by? Try social media.

“The good ones always play hard to get!” sighed Timothy, the Head of Human Resources at a leading technology company. “I had zeroed into this great candidate, George, but then he shared that he already had two offers and would take time to decide whether to take ours,” she continued to vent out her frustration..

Brand personality in the age of bots?

  David Ogilvy spoke about the importance of building a distinct brand personality way back in 1955 – when the formal discipline of marketing was being built by practitioners like him. In an address to the American Association of Advertising Agencies, he said, “Every advertisement is part of the long-term investment in the personality of.

Congress has no option but to move to social media!

The latest from Congress Party’s ‘Chintan Shivir’: There is a feeling within the party that it is losing connect with the Indian youth. More importantly, BJP has a huge lead in this area as a result of its effort of the last 4-5 years. Social media was widely used for the US Presidential elections in.

War of the Smart Phones – Lumia surges ahead

In continuation of the earlier post, where we discussed how the smart phones are faring against each other on social media, we predicted a significant change for Nokia because of their Nokia Lumia campaign. Especially, the video content seemed to be engaging consumers much more than the others. Turns out that other experts feel the.

Exclusive access to something valuable can add to consumer engagement

GenY Medium’s social media analytics on the top liquor brands shows how Smirnoff is increasing consumer engagement by providing exclusive access to Madonna’s music for its facebook fans. See the infographic produced with data on Jack Daniel’s, Smirnoff and Corona. Something for social media marketers to think about – is there something exclusive you could.