Meaningful content marketing using value adding content

What content would be meaningful for my brands’ audience?

Brand managers dabbling in the new age social media might have realized that social media is very demanding. Instead of putting a few months of energies to create one 30-second ad-spot, they are having to think of meaningful communications for their brand – on a daily basis – facebook posts, tweets, pins and the works!

A simple lesson from the best marketer of them all, David Ogilvy, would be of help. Create posts which transcend product benefits and are value-adding to the lives of people. No, we are not talking of value adding products. The reference here is that marketing itself should be value adding – only then today’s discerning consumers might choose to pay attention. Much before the advent of social media, and perhaps even TV, here is a David Ogilvy print ad for Guinness, the popular beer brand. Whats your takeaway?

David Ogilvy’s focus on ‘value-adding’ content marketing

March 29, 2013
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