Year: 2013
GenY Medium: In the news!GenY Medium has been featured in Gemini TV’s ‘Business Business’ show. Here is the clip!
What content would be meaningful for my brands’ audience?Brand managers dabbling in the new age social media might have realized that social media is very demanding. Instead of putting a few months of energies to create one 30-second ad-spot, they are having to think of meaningful communications for their brand – on a daily basis – facebook posts, tweets, pins and the works!.
Interactive Infographic: Developmental milestones for babiesAn easy guide developed by GenY Medium for a leading parenting website. Child Development Milestones – 1st year infographic
Hashtags for retailingThe latest in retailing could use twitter and other social platforms and make it even more easier for us to shop. We are evolving as shoppers (and fast!) to move away from queues at the billing counter, to online shopping are e-stores, to simply texting to shop! Watch what American Express has done with its.
Congress has no option but to move to social media!The latest from Congress Party’s ‘Chintan Shivir’: There is a feeling within the party that it is losing connect with the Indian youth. More importantly, BJP has a huge lead in this area as a result of its effort of the last 4-5 years. Social media was widely used for the US Presidential elections in.
Search + Social – The holy grail is here!Facebook has recently announced the “Graph Search” feature, launching it in ‘Beta’ mode. To quote: “Graph Search will appear as a bigger search bar at the top of each page. When you search for something, that search not only determines the set of results you get, but also serves as a title for the page..
#AfricaTweets – GDP vs. Tweets!A close look at this Economist’s infograph would show the correlation between economic prosperity and # of tweets! Ruling the twitter buzz is South Africa, followed by Kenya, Nigeria, Egypt and Morocco. Here’s GenY Medium, wishing all you people more $$$s and more tweets! 🙂
Content marketing is king!A recent feature article in Ernst & Young’s publication, “Performance“, talks about the importance of ‘Content Marketing’ in today’s context. The contention (and accurately so) is that the advent of the internet and more importantly platforms such as Facebook & Google+ have made sharing of personalized content and insights effortless. This has had a far.