The client, one of the biggest brands in the real estate industry, with operations around the world was faced with a challenge of recruitment. This was particularly true for hiring Quality Assurance (QA), Quality Control (QC) and Quality Inspection (QI) engineers for India and overseas projects. The conventional job portals, classifieds and consultants were not yielding the required quality or quantity of applicants. Solving this talent availability problem was the need of the hour.
The brand wanted to use digital media to communicate with the potential applicants directly and create a new source of applicants for the niche QA, QC and QI engineers. Social media opened a new channel for recruitment which helped them reduce recruitment costs while improving candidate profiles relevancy to 41%.
The brand is one of the biggest in the real estate industry, headquartered in India, with operations around the world. It provides turnkey end to end solutions to set up power generation plants, fully integrated rail and metro systems, commercial buildings, airports and so on. The brand has around 5000 employees.
The company is driven to deliver projects `On-Time’ using world-class project management techniques and has uncompromising standards of safety and sustainability.
QA, QC and QI engineers are responsible for all aspects related to project quality. For a reputed construction company, hiring the best of resources for those roles is extremely critical. The talent acquisition team was having a hard time hiring those resources through conventional means like recruitment portals, classifieds, and consultants. They needed a new channel that will help them get through to the right talent.
A seven-step approach was used to create a solution for the brand
Google AdWords and display ad keywords related to job seekers and a broader set of technical search-es which would be performed by people in the following functions: QA, QC and QI.
CRM for efficiency
Helped make the application evaluation and bucketing real time
Features included providing for downloads of all profiles, by filters
A high number of applications. Increasing relevancy
1000+ CVs received
Effort being scaled up