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Practice Area: Performance Marketing
Use of Chatbots to Enhance ROI on Digital Spends

How integration of intelligent chatbots helped enhance ROI on digital spends. This work was done for a leading healthcare brand which provides healthcare services such as nursing, physiotherapy, critical care setup amongst various others at home. A significant part of the brand’s direct to consumer (retail) revenues come from the digital channel. The brand wanted.

Dynamic re-targeting to drive insurance sales

How dynamic remarketing implementation helped improve CTRs by over 50% and helped assist 20-22% of digital sales. A health insurance brand was looking at re-engaging potential buyers who may have visited their e-commerce website and left without making a policy purchase. The key was to re-target them with personalized advertising, therefore, increasing the probability of them.

Oracle’s Eloqua & Maximizer to amplify digital results

Making digital work for a real estate business using Oracle’s suite of technology This case study describes how we used Oracle’s Eloqua and Maximizer platform to increase the contribution of digital to new property sales from less than 10% to over 30%. Work on both inbound and outbound marketing led to results which were amplified.

SEO for consumer Electronics

How SEO implementation for a multinational consumer Electronics brand significantly increased organic traffic & revenues Executive Summary A multinational consumer electronics company’s e-commerce website was garnering organic traffic disproportionately lower to its market share. As a result, a large proportion of the brand’s products were being purchased from online marketplaces like Amazon and eBay rather.

Performance Marketing for Tech Products Company

How performance based marketing for a technology products company, by combining marketing & analytics, led to low CPC & overall greater ROI The Context A technology company focused on selling to micro & small businesses (SMBs) was trying to increase adoption of a new product, which could convert Facebook pages into full-fledged business websites. The .

Performance Marketing for Online Gaming

Performance marketing for a telecommunications service provider to mobilize participation for its first ever online gaming fest Highly intense pan-India reach campaign of five days breaking through the cluttered Indian gaming market, results in an outreach of 20% of potential TG at FB and a CPC optimized by 50%. Executive Summary One of the leading.

Performance Marketing for a Finance Company

Performance Marketing for a finance company to create a sustainable sales pipeline in the UK, US and MEA Email Marketing campaign for a leading Fund administrator for a little over a year resulted in 3x sales enquiries per month and a healthy presence in the targeted market. Executive Summary A leading fund administrator was looking.

Performance Marketing for a Software Solutions Provider

Performance Marketing for a Software Solutions provider to create a sustainable sales pipeline in South East Asia, Greater China, the Middle East, South Africa, India, the United Kingdom and the United States Generated 190 qualified meetings in 6 months from 60 campaigns, reaching a peak of 50 Leads per month The Brand The brand is.

Lead Generation using Interactive Map

CREATIVE USE OF TECHNOLOGY TO ENHANCE USER ENGAGEMENT India’s leading healthcare provider partnered with GenY Medium to give their underutilized web property a 360 degree makeover in a way it becomes a key channel for lead generation. The Brand The brand provides health cards or discount cards for all thinkable medical expenses. Knitting together the biggest network.

Lead generation for a Telehealth brand

How digital efforts helped a telehealth start-up with negligible online presence rank No. 1 at Google searches, register  900% spike in leads & gain significant traction at social channels, within a short span 900% increase in leads with a 50% reduction in cost per lead Content-driven marketing with specific Ad campaigns for each service Created an.

Performance Marketing for e-learning

Making unit economics sustainable for a leading education brand How we used SEM & SEO interventions on a brand’s e-learning portal to increase revenues by 30X, reduce acquisition cost by 16x, and improve organic traffic by 2.8x over a 9 month period The Brand The brand is a well known provider of educational services. It.

E-commerce brand launch using social

How SEO and Social Media strategies helped an Organic Foods e-commerce entrant gain significant organic traffic, better website ranking and noteworthy traction at social media Executive Summary A new e-commerce brand wanted its organic & social reach to be significantly enhanced through digital marketing interventions. GenY Medium put the digital strategy together and executed it right.

SEO for IT brand

How Performance Marketing for one of the world’s largest Software companies resulted in spike in leads, consistent week-on-week, shorter sales cycles and higher deal closure Digital Marketing efforts could influence an average of 3 qualified leads (from enterprises that have revenue in excess of USD 250 million) week-on-week, every week, and approximately USD 3 million of.

Performance marketing for a Hospital

How digital strategies helped drive patients from the Middle East for a leading hospital brand in India Impact: 3X patient inflow. Significant ROI. Executive Summary The Brand The brand is a well-known name in the Indian healthcare industry, particularly in South India, delivering world-class tertiary healthcare for five decades to patients across the globe.  .

Social Media for Recruitment

USING SOCIAL MEDIA FOR EFFECTIVE RECRUITMENT How recruitment using social media for niche roles saved time, reduced costs and improved relevancy of candidate profiles to 41.3% Executive Summary The client, one of the biggest brands in the real estate industry, with operations around the world was faced with a challenge of recruitment. This was particularly true.

Lead Generation for a niche Course

Leads for a niche course How we both generated awareness and leads using SEM, facebook & Linkedin OBJECTIVE A leading University of India launched a degree course in GIS (Geographical Information Systems) as a postgraduate degree. The marketing objectives were two-fold: To get enrolment into the course by reaching out the right candidates To create.

Micro Targeting in Education

Micro-targeting in education How we used micro-targeting to deliver leads using facebook OBJECTIVE To acquire high quality leads for an IT certification training program. Company based in India providing training to overseas students Brand wanted to get qualified leads for its Cisco certification program to improve revenues, class occupancy levels at a low cost per.

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