PPC Archives - GenY Medium
Practice Area: PPC
Dynamic re-targeting to drive insurance sales

How dynamic remarketing implementation helped improve CTRs by over 50% and helped assist 20-22% of digital sales. A health insurance brand was looking at re-engaging potential buyers who may have visited their e-commerce website and left without making a policy purchase. The key was to re-target them with personalized advertising, therefore, increasing the probability of them.

Oracle’s Eloqua & Maximizer to amplify digital results

Making digital work for a real estate business using Oracle’s suite of technology This case study describes how we used Oracle’s Eloqua and Maximizer platform to increase the contribution of digital to new property sales from less than 10% to over 30%. Work on both inbound and outbound marketing led to results which were amplified.

Performance Marketing for Tech Products Company

How performance based marketing for a technology products company, by combining marketing & analytics, led to low CPC & overall greater ROI The Context A technology company focused on selling to micro & small businesses (SMBs) was trying to increase adoption of a new product, which could convert Facebook pages into full-fledged business websites. The .

Performance Marketing for Online Gaming

Performance marketing for a telecommunications service provider to mobilize participation for its first ever online gaming fest Highly intense pan-India reach campaign of five days breaking through the cluttered Indian gaming market, results in an outreach of 20% of potential TG at FB and a CPC optimized by 50%. Executive Summary One of the leading.

Lead generation for a Telehealth brand

How digital efforts helped a telehealth start-up with negligible online presence rank No. 1 at Google searches, register  900% spike in leads & gain significant traction at social channels, within a short span 900% increase in leads with a 50% reduction in cost per lead Content-driven marketing with specific Ad campaigns for each service Created an.

Performance Marketing for e-learning

Making unit economics sustainable for a leading education brand How we used SEM & SEO interventions on a brand’s e-learning portal to increase revenues by 30X, reduce acquisition cost by 16x, and improve organic traffic by 2.8x over a 9 month period The Brand The brand is a well known provider of educational services. It.

Performance marketing for a Hospital

How digital strategies helped drive patients from the Middle East for a leading hospital brand in India Impact: 3X patient inflow. Significant ROI. Executive Summary The Brand The brand is a well-known name in the Indian healthcare industry, particularly in South India, delivering world-class tertiary healthcare for five decades to patients across the globe.  .

Social Media for Recruitment

USING SOCIAL MEDIA FOR EFFECTIVE RECRUITMENT How recruitment using social media for niche roles saved time, reduced costs and improved relevancy of candidate profiles to 41.3% Executive Summary The client, one of the biggest brands in the real estate industry, with operations around the world was faced with a challenge of recruitment. This was particularly true.

Lead Generation for a niche Course

Leads for a niche course How we both generated awareness and leads using SEM, facebook & Linkedin OBJECTIVE A leading University of India launched a degree course in GIS (Geographical Information Systems) as a postgraduate degree. The marketing objectives were two-fold: To get enrolment into the course by reaching out the right candidates To create.

Micro Targeting in Education

Micro-targeting in education How we used micro-targeting to deliver leads using facebook OBJECTIVE To acquire high quality leads for an IT certification training program. Company based in India providing training to overseas students Brand wanted to get qualified leads for its Cisco certification program to improve revenues, class occupancy levels at a low cost per.

+91-40-6888-8257
Write to us