Among the pioneers of Digital Marketing, Pradeep has been part of the Internet Industry since 2000. He has been a serial entrepreneur for last 17 years and is currently a Co-founder & CEO of Digital Vidya, a leading Digital Marketing and Big Data & Data Analytics training company.
A graduate of IIT Delhi and a recipient of Adobe Content100, Pradeep is one of the most sought after international speakers on Digital Marketing and Entrepreneurship. He’s a tweet away @PradeepChopra.
Interesting question. Looking back, I would like to share following milestones I’ve seen in the digital marketing industry:
Digital Marketing is a vast and one of the most dynamic fields. For any one who wants to become (and remain) successful in digital marketing, focusing on developing skills (vs acquiring knowledge) and staying abreast of latest developments is the key. In other words, one should always remain the student of digital marketing.
The main focus of our digital marketing certification programs is to ensure that our participants, which include professionals (including CXOs), entrepreneurs and students, develop relevant skills across various areas of digital marketing such as SEO, SEM, Social Media Marketing, Inboud Marketing, Web Analytics. The integration of various digital marketing channels, tools and industry case studies ensures that our participants are able conceptualize and execute successful digital marketing strategy.
In my view, while one can’t ignore the importance of paid advertisement and organic search, Indian marketers should focus on following 3 aspects of digital marketing in 2018:
At the same time, embracing newer developments such as Voice Search, Artificial Intelligence will have to be part of this ever-evolving journey.
I don’t see any outside threat to the digital marketing industry. Since I foresee even faster and bigger changes in the digital marketing industry, becoming complacent and not adapting to the changes are the biggest threats.
Remember, consider yourself a student of digital marketing for entire career.
As I shared earlier, we started our journey in digital marketing education in 2009 with a 2-day Social Media Marketing workshop and we successfully organized over 200 such workshops including outside India. In 2013, we faced significant slowdown and it forced us to rethink about our role in digital marketing education.
We realized that while we’re earlier answering the question ‘Why Social Media Marketing?’ through our Social Media Marketing workshops. There was a need to answer ‘How Digital Marketing?’. To adapt to this change, we changed our focus from Social Media Marketing workshop to Digital Marketing course.
For all the benefits of instructor-led, online medium, we launched a digital marketing certification course in an online format in 2013. As of March 2018, we feel proud to have contributed to the success of 30,000+ professionals, entrepreneurs and students, who’ve been trained by us.
On the other hand, we’ve contributed to the success of over 250 organizations through customized in-house digital marketing training programs. Here also, we’ve seen significant shift in terms of organizations’ requirements to customize the training programs.
As an organization also, we would like to remain to the student of digital marketing industry.