Education Archives - GenY Medium
Industrie: Education
Account Based Marketing to generate quality meetings

How Asia’s largest talent development company used ABM to directly create sales meetings more than 50% of the targeted accounts within the automotive industry.

Performance Marketing for e-learning

Making unit economics sustainable for a leading education brand How we used SEM & SEO interventions on a brand’s e-learning portal to increase revenues by 30X, reduce acquisition cost by 16x, and improve organic traffic by 2.8x over a 9 month period The Brand The brand is a well known provider of educational services. It.

Lead Generation for a niche Course

Leads for a niche course How we both generated awareness and leads using SEM, facebook & Linkedin OBJECTIVE A leading University of India launched a degree course in GIS (Geographical Information Systems) as a postgraduate degree. The marketing objectives were two-fold: To get enrolment into the course by reaching out the right candidates To create.

ORM for an Education Brand

Automated buzz monitoring & analysis using ReputePro OBJECTIVE To collate, analyze all the buzz around the brand going back 1 year. Cover all relevant social, search and consumer complaint boards Derive insights and recommend a response strategy CHALLENGE Being a large brand, the number of comments were >10,000 across various platforms. This problem required technology.

Social Media for Non-metros

Social media for non-metro locations OBJECTIVE To reach out to those interested in pursuing a career in the banking, insurance and financial services sector and drive registration of a national banking aptitude exam CHALLENGE The brand had a stronger presence in metro towns and wanted to create an impact deeper into semi-urban, Tier II, III towns..

Micro Targeting in Education

Micro-targeting in education How we used micro-targeting to deliver leads using facebook OBJECTIVE To acquire high quality leads for an IT certification training program. Company based in India providing training to overseas students Brand wanted to get qualified leads for its Cisco certification program to improve revenues, class occupancy levels at a low cost per.

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