Tag: Google Marketing Platform
DoubleClick: Campaign’s reach over and beyond Display Campaigns

If you have heard the name of DoubleClick Bid Manager (DBM) for the first time, here is a brief intro. DBM is Google’s Advertising platform that interacts with hundreds of ad exchanges to reach over 1 billion websites. You can read more about the platform in our other blog here. In this blog, we discuss.

What is DoubleClick Bid Manager and how can it help you?

DoubleClick Bid Manager (DBM) is Google’s programmatic advertising platform, now renamed as Google Display & Video 360. In advertising jargon, it is a Demand Side Platform (DSP) that interacts with multiple Ad Exchanges (Google Ad Exchange being one of them). It makes tremendous business sense to use the tool, as your campaigns can potentially use.

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