Tag: programmatic

Four reasons why you should run brand-build ads on premium publishers using DoubleClick

DoubleClick Bid Manager (DBM or DV360) is Google’s programmatic marketing platform, and in more technical terms known as a DSP – Demand Side Platform. With this platform, you can directly interact with various ad exchanges, negotiate rates and amplify your digital marketing reach much more than what you get on regular Google Display Network. One.

DoubleClick: Campaign’s reach over and beyond Display Campaigns

If you have heard the name of DoubleClick Bid Manager (DBM) for the first time, here is a brief intro. DBM is Google’s Advertising platform that interacts with hundreds of ad exchanges to reach over 1 billion websites. You can read more about the platform in our other blog here. In this blog, we discuss.

What is DoubleClick Bid Manager and how can it help you?

DoubleClick Bid Manager (DBM) is Google’s programmatic advertising platform, now renamed as Google Display & Video 360. In advertising jargon, it is a Demand Side Platform (DSP) that interacts with multiple Ad Exchanges (Google Ad Exchange being one of them). It makes tremendous business sense to use the tool, as your campaigns can potentially use.