GenY Medium, recently signed an exclusive partnership with Readypulse, a Seattle based social media technology provider. This is an important strategic partnership for both organizations. For GenY Medium, we use the analytics to understand our consumers better, identify content themes which appeal to our consumers and track performance of our campaigns objectively. For Readypulse, we.Opportunities & Pitfalls of ‘Flash Sale’ Campaigns: Lessons from Flipkart & Snapdeal
Much has been written about Flipkart’s ‘The Big Billion Day’ sale which was followed by Snapdeal’s ‘Savings Day.’ Both presented huge opportunities for not only the brands who were sponsors of these events but also competition who could ride the wave on the sponsor’s buck. Was it worth it? The direct opportunity.