spicejet Archives - GenY Medium
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The big question – how to meaningfully engage consumers on social media?

Continuing from where we left off in the last topic, a little digging throws insights on what SpiceJet has been able to do on social media. Here are a few bullets which CMOs & marketing execs can draw from: Engaging posts every day – 3-4 on an average (seems like a reasonable frequency, definitely not.

SpiceJet’s Consumer-Connect on Facebook Leads to Action

Team GenY Medium will present (or re-present) some examples of instances, where companies have used social media to their advantage. One such recent incident is from the beleaguered Aviation Industry in India. Selection of routes, cities, connections etc. is an involved optimization task. How does an airline estimate which routes to pick and which to.

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