Year: 2017

The Diagnosis and Prognosis of a Crisis unfolding on Digital

Dealing with a crisis which is unfolding every minute can be brutal. The advent of digital mediums has increased the velocity of the spread of news, good or bad, significantly. A recent crisis we saw unfold within the healthcare domain provides us with a sneak-peak on this very dynamic – what causes a crisis, how.

What do we Know about the Buzz around Fortis Hospitals (last 21 days)?

GenY Lab’s listening engine, Auris, as we call it, has been listening in to the buzz around the well known healthcare brand, Fortis Hospitals. Thousands of comments, tweets, news and reviews have been analyzed in real time. And from these, we have been able to draw some basic insights (again, in real time). About 1/4th.

Do not Wait for a Viral Campaign Idea for your Brand

As a marketing professional, you’d have encountered these wonder stories about brands being built around viral campaigns. We had the Amyotrophic Lateral Sclerosis (ALS) Association become an overnight talking point with their “Ice Bucket Challenge.” There’s the ‘Pokémon Go’ buzz still doing the rounds for Niantic Inc. I admit to succumbing to the persuasive digital.

What can Make your Campaign become Viral?

Just off the top of your head, can you recall a few social media campaigns that, as any popular Internet lexicon would label them, “went viral”? Campaigns that made you sit up and take notice… Campaigns that instantly struck a chord… Campaigns that spread like wild fire… Campaigns that influenced your buying decision towards the.

Times Square: Will the Marketing Wonderland Stand the Test of Time?

One glimpse of the Times Square and you know you have landed in what’s also known as the advertising Mecca. Located at the intersection of Broadway and Seventh avenue, it has been known to take brands to new heights, both literally and metaphorically. Of course, such highs don’t come cheap, and that makes its billboards.

Infographic on How to Formulate your Digital Marketing Strategy 7 Steps to Create Successful Digital Marketing Strategy

Should you do Digital Marketing or not is not a question anymore. How can you successfully leverage Digital Marketing is the question to ask. The answer to this question revolves around your digital marketing objectives, you target audience, choice of channels, how to measure ROI etc. While there’s no formula for success, these 7 steps.

Good talent hard to come by? Try social media.

“The good ones always play hard to get!” sighed Timothy, the Head of Human Resources at a leading technology company. “I had zeroed into this great candidate, George, but then he shared that he already had two offers and would take time to decide whether to take ours,” she continued to vent out her frustration..

Snapchat: How can your brand leverage this fast growing platform?

When I was a kid, I remember my unbridled excitement when my sister prepared invisible ink at home. I scribbled on paper, put it on the top of a flame, and saw it come into prominence. I chose to treasure everything I wrote with me, it was going to be precious I thought, who knew.

Brand personality in the age of bots?

  David Ogilvy spoke about the importance of building a distinct brand personality way back in 1955 – when the formal discipline of marketing was being built by practitioners like him. In an address to the American Association of Advertising Agencies, he said, “Every advertisement is part of the long-term investment in the personality of.