Dealing with a crisis which is unfolding every minute can be brutal. The advent of digital mediums has increased the…

GOSF, the one event that every single online brand participates in is done for 2014. In line with the previous…

Another campaign meant to enhance the brand's reputation. Another campaign with rewards being thrown around. Yet another failure! Strictly from…

Much has been written about Flipkart’s ‘The Big Billion Day’ sale which was followed by Snapdeal’s ‘Savings Day.’ Both presented…