Marketers always discuss either performance marketing or moving the needle in terms of metrics. But there are ways you can…

An advertising and marketing communications professional with about 18+ yrs experience across varied industries in both offline and digital space.…

The monthly digital program review meeting had begun. Mary Anne was presenting, deftly working the slides, adding perspective and insight…

The virus will linger, but the “lockdown” will be over. This is the time to draw out an aggressive recovery…

There is nothing certain about the Covid-19 lockdown and the impending downturn. Economists cannot predict how things would go back…

“We need to do something on digital,” announced Alisha, the young daughter of the group Chairman. “In fact, we should…

Should you do Digital Marketing or not is not a question anymore. How can you successfully leverage Digital Marketing is…

  David Ogilvy spoke about the importance of building a distinct brand personality way back in 1955 – when the…

Real estate is one of the sectors to actively embrace digital marketing. Digital campaigns augment existing sales channels and provide…

B2B marketing is getting transformed and overhauled to be in sync with the digital world. The environment, technology, processes and…

McKinsey’s recently quarterly research report (February 2015) talks about five elements required to extract the most out of the $1…

If you are a regular advertiser on facebook, you’d have likely witnessed a steady and steep increase in advertising costs…

The ROI arithmetic of acquiring likes and creating a “fan community” for your brand’s page on facebook has changed significantly…

Much has been written about Flipkart’s ‘The Big Billion Day’ sale which was followed by Snapdeal’s ‘Savings Day.’ Both presented…

Brand managers dabbling in the new age social media might have realized that social media is very demanding. Instead of…

The latest from Congress Party's 'Chintan Shivir': There is a feeling within the party that it is losing connect with…

A recent feature article in Ernst & Young's publication, "Performance", talks about the importance of 'Content Marketing' in today's context.…

Latest viral video from Expedia. A fun way to introduce this global brand with local flavor in India.

To all those who wonder what good does blogging do for a business, here is team GenY Medium's next infographic.…

GenY Medium's social media analytics on the top liquor brands shows how Smirnoff is increasing consumer engagement by providing exclusive…

Pearls of wisdom from the experts - Guy Kawasaki and Mari Smith (Click here to replay the webinar)

P&G, the world's largest advertisers (TV & Print), is turning attention majorly towards digital. In the recently conducted event "Signal…

10 ways how successful CMO's have nailed 'IT'! View more presentations from GenY Medium

We start this blog with the belief that we will be able to share best practices in social media marketing.…