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The Diagnosis and Prognosis of a Crisis unfolding on Digital
Dealing with a crisis which is unfolding every minute can be brutal. The advent of digital mediums has increased the…
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What do we Know about the Buzz around Fortis Hospitals (last 21 days)?
GenY Lab's listening engine, Auris, as we call it, has been listening in to the buzz around the well known…
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Mining the buzz around Honda and Volkswagen brands
You’ve already heard enough spiel on “Big Data”. You have submitted to its might and have accepted that it is…
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Well done Snapdeal!
GOSF, the one event that every single online brand participates in is done for 2014. In line with the previous…
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Campaigns which end-up creating the wrong buzz
Another campaign meant to enhance the brand's reputation. Another campaign with rewards being thrown around. Yet another failure! Strictly from…
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Opportunities & Pitfalls of ‘Flash Sale’ Campaigns: Lessons from Flipkart & Snapdeal
Much has been written about Flipkart’s ‘The Big Billion Day’ sale which was followed by Snapdeal’s ‘Savings Day.’ Both presented…
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