Dealing with a crisis which is unfolding every minute can be brutal. The advent of digital mediums has increased the…

GenY Lab's listening engine, Auris, as we call it, has been listening in to the buzz around the well known…

What has played out for brand Maggi in India is the last few weeks is a brand manager’s nightmare. Maggi…

You’ve already heard enough spiel on “Big Data”. You have submitted to its might and have accepted that it is…

GOSF, the one event that every single online brand participates in is done for 2014. In line with the previous…

Another campaign meant to enhance the brand's reputation. Another campaign with rewards being thrown around. Yet another failure! Strictly from…

Much has been written about Flipkart’s ‘The Big Billion Day’ sale which was followed by Snapdeal’s ‘Savings Day.’ Both presented…

In continuation of the earlier post, where we discussed how the smart phones are faring against each other on social…