Social Archives - GenY Medium
Practice Area: Social
Social gamification to enhance patient engagement

How we helped our customer to engage patients, enrich their lives without being preachy and provided enduring and sustainable value using gamification and social media outreach. This thoroughly engaging outreach was conceptualized by GenY Medium for a Canada’s largest diabetes and endocrinology care provider. The brand is dedicated to making diabetes care more comprehensive and.

Branding campaign for IT services company

B2B branding campaign to garner positive engagement with a relevant community Executive Summary Business Challenge Adroitent is an IT services company, specializing in healthcare product engineering and Health IT solutions space. The business challenge was to transform the company into a pure-play Health IT solutions company. The aspiration was to be perceived as a preferred partner for.

Brand Activation for Healthcare

How integrating on-ground brand activation with Digital amplifies conversations around a brand Month-long digital campaign for a home healthcare brand’s Mumbai launch results in a reach of 13L on Twitter & 15L on Facebook Executive Summary A home healthcare service provider based out of Delhi was launching its services in Mumbai. They wanted to do.

Digital campaign for a home health brand

Launched a targeted campaign to spread awareness about cancer Engaged cancer patients across multiple digital touchpoints Created a microsite which drove high user engagement Executive Summary Business Challenge The business challenge for them was to mark their presence in the healthcare industry in India by making the masses aware of their specialized at home health.

Social Campaign for a Health Insurance Entrant

How a viral Social Media Campaign targeted at Health Influencers led to a 400% increase in fan base on Facebook and Twitter thereby building a long term asset for a new Health Insurance entrant Viral social media campaign targeted at health influencers 400% increase in followers on Facebook and Twitter Executive Summary Business Challenge A.

E-commerce brand launch using social

How SEO and Social Media strategies helped an Organic Foods e-commerce entrant gain significant organic traffic, better website ranking and noteworthy traction at social media Executive Summary A new e-commerce brand wanted its organic & social reach to be significantly enhanced through digital marketing interventions. GenY Medium put the digital strategy together and executed it right.

Social Media for Recruitment

USING SOCIAL MEDIA FOR EFFECTIVE RECRUITMENT How recruitment using social media for niche roles saved time, reduced costs and improved relevancy of candidate profiles to 41.3% Executive Summary The client, one of the biggest brands in the real estate industry, with operations around the world was faced with a challenge of recruitment. This was particularly true.

Gender sensitivity via a social campaign

To commemorate International Women’s Day 2017 THE BRAND This Brand is Asia’s largest healthcare services provider. Founded in 1983, It is a trusted name in the industry with over 45 million beneficiaries from 121 countries. It offers a range of health packages especially tailor-made for its women. As such, its content marketing strategy includes innovative ways.

Healthcare Campaign gone Viral!

Using personalized idea caricatures! OBJECTIVE A brand focussed on health insurance. Brand’s belief: Health hai to Life hai Make the brand’s audience think about health in an aspirational way by engaging with a fun, ‘non-preachy’ campaign CHALLENGE To make the thought of being healthy aspirational, without being preachy. Setting-up the campaign to enable virality was important..

Trending on Twitter

Trending #1 on twitter OBJECTIVE Create an engaging social media campaign for a travel brand during the Holi festival Cross-leverage activity on facebook & twitter to maximize impact on both platforms CHALLENGE New brand with low brand recall or recognition. Very low number of followers on twitter and facebook. OUR SOLUTION: #COLOURMYBUS The creative idea: Our.

Social Media for Non-metros

Social media for non-metro locations OBJECTIVE To reach out to those interested in pursuing a career in the banking, insurance and financial services sector and drive registration of a national banking aptitude exam CHALLENGE The brand had a stronger presence in metro towns and wanted to create an impact deeper into semi-urban, Tier II, III towns..

Micro Targeting in Education

Micro-targeting in education How we used micro-targeting to deliver leads using facebook OBJECTIVE To acquire high quality leads for an IT certification training program. Company based in India providing training to overseas students Brand wanted to get qualified leads for its Cisco certification program to improve revenues, class occupancy levels at a low cost per.

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