Industrie: Healthcare
Performance Marketing for a Men’s Wellness Brand

The Brand: Good Health Company (GHC) is India’s most trusted Men’s wellness brand, with a wide range of health and wellness products under its product line ‘Mars by GHC.’ These offer better hair, beard, performance, skin, and weight management for men. GHC brings prescriptive and non-prescriptive solutions to men for their everyday health problems and.

Performance Marketing for India’s leading Cancer Care Platform

Brand The brand is a patient-centric cancer care management platform which connects patients and caregivers with world-class cancer experts. They guide their clients to accredited diagnostic centres in India and organise consultations with tumor boards in India and the USA on the treatment journey of different types of cancer. Their support services include personalised attention.

Social gamification to enhance patient engagement

How we helped our customer to engage patients, enrich their lives without being preachy and provided enduring and sustainable value using gamification and social media outreach. This thoroughly engaging outreach was conceptualized by GenY Medium for a Canada’s largest diabetes and endocrinology care provider. The brand is dedicated to making diabetes care more comprehensive and.

Use of Chatbots to Enhance ROI on Digital Spends

How integration of intelligent chatbots helped enhance ROI on digital spends. This work was done for a leading healthcare brand which provides healthcare services such as nursing, physiotherapy, critical care setup amongst various others at home. A significant part of the brand’s direct to consumer (retail) revenues come from the digital channel. The brand wanted.

Branding campaign for IT services company

B2B branding campaign to garner positive engagement with a relevant community Executive Summary Business Challenge Adroitent is an IT services company, specializing in healthcare product engineering and Health IT solutions space. The business challenge was to transform the company into a pure-play Health IT solutions company. The aspiration was to be perceived as a preferred partner for.

Brand Activation for Healthcare

How integrating on-ground brand activation with Digital amplifies conversations around a brand Month-long digital campaign for a home healthcare brand’s Mumbai launch results in a reach of 13L on Twitter & 15L on Facebook Executive Summary A home healthcare service provider based out of Delhi was launching its services in Mumbai. They wanted to do.

Lead Generation using Interactive Map

CREATIVE USE OF TECHNOLOGY TO ENHANCE USER ENGAGEMENT India’s leading healthcare provider partnered with GenY Medium to give their underutilized web property a 360 degree makeover in a way it becomes a key channel for lead generation. The Brand The brand provides health cards or discount cards for all thinkable medical expenses. Knitting together the biggest network.

Digital campaign for a home health brand

Launched a targeted campaign to spread awareness about cancer Engaged cancer patients across multiple digital touchpoints Created a microsite which drove high user engagement Executive Summary Business Challenge The business challenge for them was to mark their presence in the healthcare industry in India by making the masses aware of their specialized at home health.

Social Campaign for a Health Insurance Entrant

How a viral Social Media Campaign targeted at Health Influencers led to a 400% increase in fan base on Facebook and Twitter thereby building a long term asset for a new Health Insurance entrant Viral social media campaign targeted at health influencers 400% increase in followers on Facebook and Twitter Executive Summary Business Challenge A.

Lead generation for a Telehealth brand

How digital efforts helped a telehealth start-up with negligible online presence rank No. 1 at Google searches, register  900% spike in leads & gain significant traction at social channels, within a short span 900% increase in leads with a 50% reduction in cost per lead Content-driven marketing with specific Ad campaigns for each service Created an.

Performance marketing for a Hospital

How digital strategies helped drive patients from the Middle East for a leading hospital brand in India Impact: 3X patient inflow. Significant ROI. Executive Summary The Brand The brand is a well-known name in the Indian healthcare industry, particularly in South India, delivering world-class tertiary healthcare for five decades to patients across the globe.  .

Marketing Automation for Health Insurance

Marketing Automation helps an Insurance Company improve their Sales Force Productivity by 12X How email automation helped one of India’s largest insurance companies improve their contact center productivity by 12X, and directly influence 30% of sales through digital mediums Executive Summary Insurance sales are typically driven by solicitation and require a high degree of persuasion,.

Social Listening for Hospitals

How AI/NLP based “Voice of the Customer” Technology helped a leading hospital brand manage crisis We used our proprietary social listening and market research tool for a leading hospital brand to monitor mentions, provide customer service and react to crises in real time The Brand The brand is Asia’s largest healthcare services provider. Founded in.

Gender sensitivity via a social campaign

To commemorate International Women’s Day 2017 THE BRAND This Brand is Asia’s largest healthcare services provider. Founded in 1983, It is a trusted name in the industry with over 45 million beneficiaries from 121 countries. It offers a range of health packages especially tailor-made for its women. As such, its content marketing strategy includes innovative ways.

Healthcare Campaign gone Viral!

Using personalized idea caricatures! OBJECTIVE A brand focussed on health insurance. Brand’s belief: Health hai to Life hai Make the brand’s audience think about health in an aspirational way by engaging with a fun, ‘non-preachy’ campaign CHALLENGE To make the thought of being healthy aspirational, without being preachy. Setting-up the campaign to enable virality was important..

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